Maaaaan, this is a MUST! You NEED to have Internal Marketing strategies set in place or else so much potential is slipping through major cracks in your practice. Sometimes we are so focused in attracting new patients from other external mediums that we don't realize we have a goldmine of potential new patients within our practice! This is your practice promoting strategically your services within your existing patient base AND it's also multiplying your new patients from your existing patients. Think about it, your patients who LOVE you already, have friends/ families /colleagues... how are you strategically getting your existing patients to refer them to your practice consistently? That's what you're about to learn!