Sometimes we don't think about insurance carriers as a marketing strategy, but in reality, that's exactly what it is! Participating with insurance means you need to strategically know when to add, drop, and negotiate certain fees in order to reach production and collection goals. Overall, participating with insurances can be a very lucrative marketing strategy that will skyrocket the growth of your practice. However, understanding insurance and knowing which ones to add and eliminate play a crucial role in your growth and culture of your dental office. Here you will understand which insurance carriers you should drop and why, how to create a cheat sheet for specific insurance codes, understanding the fees & negotiations, how to utilize PPO insurances to stay lean, lower overhead, and ultimately grow your dental office the way you want to.