Content Marketing is essential. If you found a company you wanted to buy something from, how did you get there? You probably heard about them or saw an ad somewhere and then did more research on them. Content Marketing is the research on your services and practice! Marketing is impossible without great content, and believe it or not you have purchased and become a loyal member to many companies because of Content Marketing. It's educational but, Content Marketing is not about the services your practice sells. It's about you offering such good information that your community & patients become loyal to your practice/ brand. Content Marketing increases sales and drastically increases patient retention & patient loyalty.