004: If your marketing isn't on point, your advertising won't stand a chance.

In this episode I talk about, very briefly, a super common thing I see with many dentists and that is: advertising with no marketing behind it.

You have to know the difference between the two. However, most importantly, you have to get your marketing down right, in-office and out of your office.

Now, every dentist and dentistry is different so there is no one way to tell you exactly how to do your marketing. But you do need to invest time or money to get that down. If not you will literally go blind in your advertising hoping to get a return on your investment, which honestly, won't happen. Then this will lead you to either copy what your competitors are doing (which doesn't  make you different at all *refer to episode 002*), or will lead you worse situations struggling to maintain your practice.

For more helpful tips, strategies, ideas, and marketing advice:

Instagram: https://www.instagram.com/thedentalmarketer/‍

The Newsletter: https://thedentalmarketer.lpages.co/newsletter/

Facebook Group: https://www.facebook.com/groups/2031814726927041