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*Just want to apologize ahead of time for my voice! I was recovering from a lost voice and being semi-sick (cause I don't really get sick!) *
In this episode I talk about the true purpose, or what SHOULD be the true purpose behind your marketing material.
Marketing material can be your business cards, flyers, pamphlets, signs that you have out front, magazine ads, any print ads, or even what you have your own marketer tell the community.
The main focus should be to help the customer buy. Remember this:
"Stop trying to sell with marketing - instead, use marketing to help the customer buy".
I break it down and give you exact examples of how you can do this in episode 18.
So listen close and remember to drop a review!
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