Video is slowly becoming everything. Think about it, the most used second search engine in the world (Google is #1) is YouTube. If you want to see how your veterinarian is or your kids doctor, would you prefer to see video of them and what they do or just a picture? I'm sure you're telling yourself "video". Video has become extremely important on every single platform, and performs MUCH better on every single platform (Google, Facebook, Instagram, TikTok, Websites, etc). Video Marketing promotes and markets your practice/ brand and services, it increases engagement on all your platforms, and you are educating your patients.