The best dental clinics utilize every effective marketing strategy to get ahead in the game. Video marketing has risen in popularity over the last few years, and video content has become an incredibly effective way to engage and reach out to clients and potential customers alike. By using video content, you can elevate the way you execute your dental marketing.
Here, we’ll dive deeper into the power of video marketing and how your dental practice can use it to bolster its marketing efforts. We’ll also provide some tips and best practices for using video marketing to help you launch an efficient and effective dental marketing campaign.
What is video marketing?
Pictures are worth a thousand words, so just imagine how much more can be conveyed through a video. Video marketing integrates powerful, engaging videos into a brand’s marketing strategy to more deeply connect with the brand’s audiences.
Videos are an excellent medium to convey a brand’s message. It’s easy for audiences to consume and view, it’s accessible to anyone with a digital device, and it can work wonders for a brand’s SEO. It is especially effective for dental marketing because dental practices can use it to condense otherwise tricky or dragging topics and showcase them in a fun way that’s easy to digest.
As such, 60% of businesses have been known to use video as a marketing tool, and the number is only projected to grow in the years to come. In fact, 80% of all Internet traffic is expected to come from video content by the end of 2021.
How video marketing can help your dental practice
Although times have changed, there are still many people who are hesitant about going to the dentist and are intimidated by dental practitioners. Traditional dental practices tend to stick to traditional marketing tactics, but they are no longer as effective as they were a few decades back.
Now, it’s all about your relationship with your clients. Video marketing can boost your dental marketing efforts by allowing you to showcase your dental practice in a more personal light.
Types of videos for your dental practice
There is a wide variety of videos you can product for your dental marketing efforts to engage with clients and potential customers. Here are some suggestions to get you started:
1. Customer testimonials
Testimonials are evidence of a job well done. Ask your customers if you can get a quick statement from them about your service and produce a video compiling all of their good reviews. These types of videos are effective in encouraging new customers to try out your services because they can see how well it went for other people.
2. Dental how-tos
You can provide your audiences with engaging and informative how-tos about dental hygiene, appointment setting with your dental practice, or the different types of products and services you offer and how each one can benefit them.
For example, you can produce a video providing step-by-step instructions on how to properly brush or floss one’s teeth or a video offering tips on how to keep one’s breath fresh throughout the whole day. Not only will you bolster your dental marketing efforts, but you will also provide your audiences with valuable content that will genuinely interest them.
3. Expert recommendations
You can establish your expertise in the field of dentistry by providing your audiences with a video that showcases sound and informative recommendations of products or systems that you have already tried and tested throughout your dental career.
For example, you could recommend a certain kind of toothpaste or cleaning apparatus that may help improve your audience’s dental hygiene and back it up with your own experience. By doing so, you can foster trust and deepen your connection with your audiences.
The best practices for using video marketing for your dental practice
4. Make your practice look inviting
Many people are still intimidated by—and even fearful of—going to the dentist. Given that, you must ensure all your videos are welcoming and inviting. Avoid showing content featuring graphic and painful-looking procedures. Instead, use relaxing and informative videos to reassure your clients that they will be receiving the best care possible at your hands.
Here is a great example:
5. Showcase your company culture
What sets apart your dental practice from others? The answer is simple: your team. Highlight your company culture and team dynamic to show your audiences how your team communicates with one another and how you take care of your clients throughout all the steps of their procedures.
Additionally, showcase your team deftly handling equipment and working in a professional manner. It may not seem like much, but it can speak volumes to your audience of the type of service you will give them when they have an appointment with you.
6. Optimize your videos to get maximum results
Optimize your video content according to Google’s standards. Videos are a great way to get a higher ranking on the search engine, but your video’s performance still depends on an efficient optimization strategy. Ensure that you are meeting all the requirements for an SEO-optimized video (proper meta tags, detailed description, engaging title, etc.) that will help audiences across the Internet find your content.
Elevate your dental marketing through video
Boost your dental marketing efforts by adopting an efficient and engaging video marketing strategy that can provide your clients with informative and fun videos that will help your dental practice stand out. Remember, nowadays, it’s all about fostering trust and a deeper relationship with your clients and showing them that you can provide them with the best possible service.
Deepen your relationship with your clients and attract new customers by harnessing the power of video content for your dental practice.