MMM [Uncommon] The Power of Local Business Groups and the Reciprocity Effect

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In this episode, Shane Simmons, from Crimson Media Group, dives into one of the new marketing strategies he has seen working for practices! Shane suggests looking up local small business Facebook groups in your area, and joining them with your personal Facebook profile. Once in these groups, you can scout out a potential collaboration among the members. If you find a good match, invite the business out to your practice for a full or half day. After utilizing their services and supporting their business, they will most likely reciprocate by sharing your business on their social media. This method of cross promotion can be a powerful and mutually beneficial tool for your marketing!

Don't miss out on this week's episode to hear more on Shane's uncommon marketing strategy!

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