Kathryn's full interview: https://thedentalmarketer.site/podcast/371
In this episode Dr. Kathryn Alderman gives us a unique and interesting mindset on how to view your practice, new patients, and the industry. She tells us how potential patients are just a number of shares we hope to take from the market we are in. If you start to ask yourself "what do I bring to the market and how will I take shares" then this could change the way you market your startup! She gives us important steps we must take into consideration, one of them being: storytelling. The best thing we can do is get our story brand down tight. You must define the need we are covering in your story and from there you can create a series of marketing material and share it on various platforms before you open your doors. She also tells us what is a "MUST" on the digital marketing side before we open our doors and so much more.
You can reach out to Dr. Kathryn Alderman here:
Check out and follow Kathryn's dental practice:
Youtube: Nebraska Family Dentistry
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