MMM [Social Media] 3 Aspects of a Social Media Ad That New Patients Want to See

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In this episode, Shane Simmons, from Crimson Media Group, gives us three main pillars to an effective paid social media campaign:

  1. Be creative: People do not typically want to see highly branded and professional ads on social media. Making an ad that does not look like an ad can be a great way to connect with potential patients. Try making a personalized video or even taking a selfie with the practice in the background!
  2. Have effective copy: When forming an ad for social media, the written portion is just as important as the main photo or video. Summarizing who you are, what you do, and your values are a great place to start. Have fun with this! Try adding emojis to accentuate your offerings or services.
  3. Optimize your landing pages: The final step is making sure the page you are sending potential patients to is a high converting page. Having a specific goal for each campaign, and representing that in the landing page helps visitors experience less confusion. To help ease some anxiety from the first patient visit, try adding a video showing what patients can expect on their first day!

Catch Shane and Michael's discussion on these points and additional insight into effective paid social media campaigns in this episode!

You can reach out to Shane Simmons here:

Crimson Media Group Website


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