MMM [Social Media] The Power of Social Media Engagement, and How to Boost it in Your Ads!

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Show Notes

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In this episode, Minal Sampat gives us the inside scoop on paid social media ads and how to make them perform most effectively. While branded content might look clean and professional, is it what people are searching for on Facebook and Instagram? Minal points to the importance of comments and engagement on posts, rather than highly branded content. She gives us one of her strategies on Facebook ads, where we target current followers of your page and people like them. This will result in a higher engagement rate, and then can be later boosted to new potential patients! When the new potential patients see more engagement and comments, they will be more inclined to click and learn more.

Be sure to listen or watch through this episode to catch Minal's best marketing tips on paid social media and more!

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