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Hey guys, welcome to this week's MMM! This week, we're getting back to SEO (Search Engine Optimization), covering both on-page and off-page strategies, with our expert guest, Brandie Lamprou! We explore the fundamentals of SEO, including the importance of word count, choosing the right keyword focus, utilizing internal linking effectively, crafting compelling meta descriptions, and creating SEO-friendly titles. Whether you're a beginner looking to start your SEO journey or a seasoned practice owner seeking to refine your strategies, this episode will help you start on the right foot with a strong SEO plan, improving your website's visibility in search engine results!
Jump into this episode with Brandie Lamprou to get up to speed on tried and true SEO strategies!
You can reach out to Brandie Lamprou here:
Website: https://gargle.com/
Email: brandielamprou@gargle.com
Other Mentions and Links:
SERP - Search Engine Results Page
If you want your questions answered on Monday Morning Marketing, ask me on these platforms:
My Newsletter: https://thedentalmarketer.lpages.co/newsletter/
The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041
Michael: Hey Brandy. So talk to us about s e o. How can we utilize this, or what advice, suggestions, or methods can you give us that will help actually attract new patients through s e o?
Brandie: S e o has been around for at least 22, 23 years and his. It changed a lot over the years, but there are certain pieces of SEO o foundational components of SEO that are still very applicable today.
Foundational, s e o is not dead, even with all of the local pack and maps and using SER and using other tools. Foundational seo, which is on page seo. An off page s e o is still very, very relevant and very necessary in every dental practice website. And so, I think I just wanna touch on those components and make sure that people understand how SEO O works.
In the search engines as well as what OnPage and off-page s e o technically is. Uh, I know it can kind of seem intimidating, but it is just a series of components that we wanna make sure are visible and implemented on every page of a dental website as well as the external pieces On the internet and being found more consistently in the organic search positioning on Google.
So when you're looking at Google, the search results are kind of broken out into chunks for you. The very first thing you normally see is all of your pay-per clicks and your ads. For people who are running keyword, Google Ads. The next section is generally your local pack or your Google Maps, which come up, um, with the map next to it.
And that has your positioning there is based on, uh, not only content of your Google My Business, the verification of your Google My Business, but also the consistency of your listings on the internet. Consistently making sure your Google My Business profiles are updated with your hours and services.
so that is your local pack, and then you have your organic search results, and that's really where SEO comes in. Traditional foundational SEO comes in in those organic search positions. So. four on page s e o. Every single page of a dental website that you, you are SEOing for, needs to have about 650 to 1200 words.
So 650 is your minimum word count for a good nice Google crawl to index that keyword. Focus for the page and Raise you in your positioning. So you do wanna have a minimum of 650 words. You also, obviously those words have a keyword focus, so you determine that when you're writing the content for an s e o page and that keyword content, the keyword itself will be present in the title of the page, usually the URL of the page, and within the text body.
But the foundational s e o components have to do with your S e O title and your meta description. The SEO title is generally the title of the page. And so when you do go onto Google and you do a query the, and your organic search results come up, that very first line that you see in bold on Google, that is your SEO title, so it's very important to.
Make sure that that title contains your keyword focus. You also want that keyword present in the first paragraph of the page, but then also in the meta description on the page, meta descriptions are very, very important because meta descriptions tell Google what that page is really about. It's also what's crawled to get the, uh, snippets that are featured on Google, so that, uh, SEO title, your meta description, having the keyword focus clearly presented in the backend of the website.
Those are all key components to foundational, s e o and getting you index for the keyword you are going for on that particular page. those are really the, the, uh, foundational pieces of on-page s e o. You also wanna do some internal linking, which means you're taking keywords from other places within your website and you're linking them to the page.
You're SEOing so that there's internal linking, going back and forth out of your page to another page of the website and from another page of the website into the page. It keeps people also on your website longer. Which helps, helps as far as your bounce rates and things like that, but it also shows Google that you have more than just this one page, on this particular topic.
When you're linking it to another page that mentions that topic that content strategy of internal linking becomes much easier as you get into what's called clustered content for SEO purposes, and that's when you have multiple pages. Focusing on a search term keyword focus. Example being dental implants.
The first page that we create is dental implants, but then we may create five, six other pages that relate in some way to the core page of dental implants, such as, Make a page for all on fours implants that then links back to your core implant page. Make a page for denture supported implants.
link back to your dental implant page so that you end up with clustered content. And that's really a great content management strategy for showing Google that your site is a real resource for dental implants. Now with all these keywords, You always want to, uh, add your local tag to it.
So you want, you know what, d as dentists, what we're all looking for is local targeted traffic. So you want to add your city name before and after your keyword or within your keyword phrase. That's gonna really help you get, be found using the geolocator that, that Google has, as well as the content on your website, SEO Together.
Michael: Okay. Gotcha. Okay. That's interesting. Okay, so this is all on page, right?
Brandie: That's all on page, yeah. Okay. Okay. I know it's just one step. So the other, uh, side of that is your off page seo. That's everything that happens on the internet outside of your website. So one of the best strategies that you can, uh, implement when it comes to that is, Backlink strategy.
we, as a part of our gargle s e o product, we actually do order backlinks based on the keyword that we're focusing on for our clients. Which means that a blog is written on another applicable or relatable website that links back to our client's website as a resource for that particular keyword.
So the more. External links you have on the internet pointing to your website that actually makes Google, let's Google know that you have authority or you have knowledge and, and are a legitimate resource for that keyword term. and you want them to be reputable websites that are linking to you because there is a way of scoring the domain authority from the outside website into your website as far as relevance on the topic.
So that is called backlinking. And then we also utilize off page SEO with referrers. So when you do belong to directories, let's use directories as an external link or refer, uh, back to you when you are in a health grades or even Yelp, even um, you know, local directories, yellow pages, all of those things.
Anytime you have a link on those profiles that are pointing back to your website, that is helping you get those back links and get refers that point to your website. So the more links that you have going into your website, the better off you're gonna be in your long-term s e O strategy. At your off page seo.
Michael: Okay. Okay, so that's off page seo. Is there another thing for off-page SEO or those two things? Well, you know,
Brandie: going back again to like Google My Biz, your Google My Business profiles and the local pack, like all of those are still off page because they're outside of the realm of your website, but they definitely work.
For your overall S E O, when the Google algorithm is crawling, it's looking for consistency in all of those pieces.
Michael: Gotcha. Now, if the on page is not on point, but you're str striving to make like the back linking work, right? And all that stuff, Are we gonna clash here? Is there gonna be like a thing or,
Brandie: yeah.
on page that, that foundational fundamental, s e o of, you know, your word count and representing your keyword focus clearly, your meta description, all of that stuff. If that is not on point, anything else you're doing is not gonna work. Mm-hmm. So you really need to start there. You really need to start there.
There are people that have the ability to, uh, rank quite high on local pack just by finessing their Google My Business and their other listings on the internet. But with, without consistent posting to that Google my business, you end up losing some traction. So what you really do want is, a nice s e o strategy that combines those components.
Michael: Gotcha. Okay. So first and foremost, if we're, if listeners listening, they're like, okay, you know what I mean? I need to, I'm on number 10 or page seven or something. First. Look into the on page, right? Yes. Fix that as much as possible. Get it honed in, and then the off page is where we can start working on, yes.
Brandie: Yes. I would always start at the core, your website is your 24 7 calling card, so. Even s e o aside, if your website isn't dialed in and you're not focusing on that presence and giving it some love, And making it really a part of your brand and making your website work for you, not you work for your website.
That would be step one. Step two is then focusing on your content, on your on-page SEO specifically. Making sure you just have that little checklist, the fundamentals, you know, your word count, your keyword, focus your s e o title, your meta description, and internal linking. Those five pieces Are gonna dial you in to where you'll be able to grow your website and not cannibalize on search terms and internally link and get more opportunities for back linking if you're focusing on that on page, in my opinion.
Michael: Nice, nice. Awesome, Brandy, I appreciate your time and if anyone has further questions, you can definitely find her on the Dental Marketer Society Facebook group, or where can they reach out to you directly?
Brandie: You can go to gargle.com we have a demo form there that you can fill out and it'll get to me Also, my email address is brandy, b r a n d i e, dot LoPro, l a m p r o u gargle.com, shoot me an email and hopefully I can answer your question.
Michael: Awesome. So guys, that's all gonna be in the show notes below so you can reach out to Brandy.
And Brandy. Thank you for being with me on this Monday morning marketing episode.
Brandie: Thank you.