"if a patient has a particular insurance which is good and you know that the other co-employees of that patient will also have that insurance, how do you market to that employer(company) , to make yourself more visible to those employees of that particular employer". This is actually a really great question and there is a super clear and concise answer to it. Do an EPA. Existing Patient Analysis. In this episode I give you the exact script you need to say to your existing patient and what script you need to say to the company of that existing patient to get the "okay" to promote to the rest of the employees in that company.
You can also find the article I mentioned in this episode here:
Where To Start Ground Marketing?
Here is the Unit on "Existing Patient Analysis" in The Ground Marketing Course that I have unlocked for you to see (this is how it should look):
Click here to to go check it out now: "Unit 15 Existing Patient Analysis"
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