MMM [Ground Marketing] How Dr. Jessica Marshall Markets for Pop-Up Shops/ Events During COVID

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In this episode Dr. Jessica Marshall walks us through how she prepares for her events. She tells us how she got the children involved at her booth, and what she gave out as incentives for the children and the parents, the price point for each giveaway, and more. She also discusses with us how she plans to build these relationships and how she found these events in her community, amidst the pandemic.

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