MMM [Direct Mailers] The Most Important Tools to Implement for a Successful Mailers/ Postcard Campaign

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Show Notes

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In this episode Michael Anderson talks to us about using QR codes in our mailers and how to properly track them to see if mailers are worth it. Many times we send out mailers/ postcards without the strategy to track them, Michael lets us know why this can be a major mistake in your postcard strategy. He also let's us know the benefits and data behind QR codes and utilizing URL tracking in our mailers.

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