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In this episode Jake talks to us about why most postcards/ direct mail campaigns fail. He lets us know the things we should not put on postcards, what we need to advertise and push, the best type/ size for postcards, examples of really strong tag lines and something he calls the "2 second sniff test". He makes sure any successful postcard campaign can pass the 2 second sniff test. Listen in!
You can reach out to Jake Goates here:
Email: jake.goates@gargle.com
Website: https://www.gargle.com/
If you want your questions answered on Monday Morning Marketing, ask me on these platforms:
Email: michael@thedentalmarketer.site
My Newsletter: https://thedentalmarketer.lpages.co/newsletter/
Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156
The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041