MMM [Direct Mailers] Why Your Postcards Are NOT Working!

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In this episode Jake talks to us about why most postcards/ direct mail campaigns fail. He lets us know the things we should not put on postcards, what we need to advertise and push, the best type/ size for postcards, examples of really strong tag lines and something he calls the "2 second sniff test". He makes sure any successful postcard campaign can pass the 2 second sniff test. Listen in!

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