MMM [ChatGPT] Revolutionize Your Patient Rewards System with ChatGPT's Cutting-Edge Technology!

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Show Notes

I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!

This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! https://pediatricdentalmarketingcourse.com/

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Welcome this week's MMM! In this episode, I dive more into ChatGPT and how it can revolutionize your dental practice's rewards program and enhance patient retention. Join me as I explore the innovative ways that AI-powered ChatGPT can assist you in creating personalized and engaging loyalty programs that keep your patients coming back for more. From tailored incentives to effective point systems, discover how leveraging ChatGPT's expertise can take your dental practice to new heights, fostering lasting relationships with your valued patients. These outlines might be the next step to building an exceptional rewards program that not only boosts patient loyalty but also ensures their oral health remains at its best!

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Drop in on this week's episode to walk through step by step how to utilize ChatGPT to increase retention!

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Episode Transcript (Auto-Generated - Please Excuse Errors)

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Michael: Hey, what's up guys? Welcome back to the Dental Marketer Podcast. This is another Monday morning marketing episode. And let me share my screen cuz we're gonna be talking about chat g p t again. And in this one I want to share with you guys a new, uh, there's many, many ways we can utilize, chat g p t, right?

And, and we discussed it in the previous one. And in the previous one we kind of showed you how to make a whole Instagram. Content calendar literally for the year, but I showed you guys for the first, uh, two months, right, that you can pro how, how to create the description and everything like that. And you guys gave us fantastic feedback on that.

And so I'm back at it again with another one here with you guys. and this one, um, I'm using the model G P T four, and you can use whichever model to be honest. But G P T four is a little bit more advanced. And the prompt here where we're gonna be talking about is building a loyalty program. And so I asked it.

I said, I'm a dental practice. What are some reasons why patients might stop using my services? What can I do to address these issues and keep patients engaged? And this is what chat G P T said, patients may stop using a dental practices services for a variety of reasons. Here are a few along with potential solutions.

Number one, cost. Dental care can be expensive, especially for procedure is not covered by insurance solution. Provide transparency about cost upfront. Offer flexible payment plans, and work closely with insurance companies to maximize benefits. That was the first thing you gave me. Two inconvenient location or hours.

If your office isn't easy to get to or doesn't offer appointments outside of normal business hours, this could deter some patients. The solution it gave me is consider expanding your hours of operation. Offer weekend or evening appointments and ensure your location is easily accessible by public transit or has sufficient parking.

Three negative experiences. A bad experience during a visit, such as painful treatments can scare patients away. The solution focused on patient comfort, use gentle techniques, provide clear explanations about procedures, and manage patient expectations to minimize discomfort and fear or poor communication.

If patients feel that they're not being heard or don't understand their treatment options, they may seek care elsewhere the solution, encourage open dialogue, listen carefully to patients' concerns, provide clear explanations and presentation and present all treatment options. Number five. Long waiting times.

This is a big one actually. I think even for me, it's a, spending too much time in the waiting room can lead to frustration solution, streamline office processes, implement efficient scheduling, and communicate clearly with patients if delays are expected. Six. Lack of personal touch. Patients like to feel valued and appreciated.

If they feel like they're just another number, they might leave. The solution it gives us is show genuine care and interest in your patients. Remember personal details. Make the environment welcoming and ensure all staff members treat patients with warmth and respect. And in seven outdated equipment or techniques.

Patients might feel uncomfortable if they, if they perceive that your practice isn't keeping up with the latest dental technologies or methods, the solution. Regularly update equipment as needed and continue education for you and your staff to stay abreast of the latest dental techniques and treatments.

And finally, number eight, it gives us lack of comprehensive services. So if patients have to go elsewhere for certain procedures, they might switch to a provider that offers comprehensive services. The solution offer a wide range of services or established partnerships with specialists for easy referrals.

And then it goes on to say, in addition to these solutions, consider surveying your patients regularly to identify any unmet needs or areas for improvement. Also maintain a strong online presence and positive online reviews, which can help attract and retain patients. Providing a consistent, positive experience will encourage patients to stay with your practice long term.

So this is it. I asked it what are some reasons, and these were the eight reasons it gave me for why people would stop using my services if I was a dental practice. Top three was cost, second was inconvenient, location, or hours. And the third one was negative experiences. so this is something you can use, right, that prompt.

And then I went on to ask it, are there any loyalty or rero rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience? Now, I wanted to ask the first thing first, like the first prompt, right? Like, what can I do to address these issues?

What are some reasons why people might stop using my services? And you'll see why. So we figured out why, right? But let's just say you're a practice owner and you're like, you know what? I got pretty much this stuff covered. I offer flexible payments. Uh, we're open on Saturdays, sometimes Sundays, whatever, right?

We have good experiences. Our waiting times are great. All this stuff. Now we want to think of rewarding, right? Create a loyalty program, build strong retention. And so I asked it are there any loyalty or rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience?

And for those of you guys listening on the podcast, if you want, this is all in the show notes below, it's in the video, in the show notes below on our YouTube channel. Uh, but at the same time, I'm also gonna put it in the show notes below the actual, uh, copy and description of everything you're, you're listening to right now.

So once I asked at that prompt, it said Yes, loyalty rewards programs can be a great way to encourage. Repeat business and foster patient loyalty. Here are a fewer ideas and it gives me seven ideas. Number one, points programs. Patients could earn points for every visit, which they can redeem for a discount on future treatments.

You could also give bonus points for referrals or for scheduling, regular six month checkups. Number two, referral rewards. You could offer discounts or even free basic services like cleanings for patients who refer new customers to their practice. Three membership programs for a monthly or yearly fee.

Patients get to access certain services at discounted rates. This could be particularly appealing to patients without dental insurance. Number four, family discounts. Offering special rates for families or couples could incentivize people to bring their entire family to your practice. Five special promotions.

Regular promotions on certain services can help to keep patients engaged. For instance, teeth whitening discount during the holidays when people wanna look their best for family photos. Number six, birthday or anniversary perks. A small gesture like a free service upgrade, discount, or even non-dental gift on patient's birthdays can make them feel appreciated and special.

Seven. Patient of the month Spotlight a patient. Of the month and offer them a special perk. This not only rewards the patient, but also fosters a sense of community among your clientele. Then it goes on to say, as for which rewards would be most appealing, it can depend on your patient's demographics. A survey could help you understand what your patients value.

Most younger patients might appreciate discounts on cosmetic services like whitening, while older patients might value discounts on restorative work. Families will likely appreciate discounts for children's services. Regardless, the specifics, the goal should be to make patients feel valued and that their loyalty is appreciated.

Now, I then asked it. I need you to create a comprehensive loyalty program that has all the features stated above. This loyalty program needs, to aid and address the issues and reasons why a patient would stop using my services. So now I'm meshing those two things that I asked and the results that it gave me together, and this is what it gives me.

It says, absolutely. Here's an example of a comprehensive loyalty program named Smiles, rewards number one. Smiles Rewards membership. It's an annual monthly subscription. Patients can join the Smile Rewards membership for a yearly or monthly fee. And benefits of the membership include two free checkups and cleanings per year, which encourages regular dental visits, a discount of 10% to 20% on all other treatments, making your services more cost effective, priority scheduling, and shorter waiting times, addressing the issue of long waiting times and family packages available for a discounted rate to encourage whole family dental care.

That was the number one. Number two points for visits and treatments. Earn points on every visits. Patients earn points for every visit regardless of the type of treatment. The number of points could depend on the cost of the treatment. These points can be redeemed for discounts on future treatments, encouraging ongoing engagement.

Birthday bonus points. Celebrate with the gift members, receive bonus points on their birthday, which can be used to further discount treatments or get a free dental product such as a professional toothbrush or whitening kit. I also like anniversary bonus points. That's just, I'm gonna put my own take to that because you know, you're kinda like celebrating, Hey, you've been with us for a year.

You've been with us for two year. You're rewarding that, right? Their loyalty. Number four, referral rewards recommend an earn when existing patients refer a new patient both receive a reward. This existing patient could get extra points and the new patient could get a discount on their first treatment.

This helps encourage patient referrals and grow your client base. Five special promotions, seasonal discounts, and more. Uh, members get access to special promotions throughout the year. This could be discounts on teeth whitening during the holidays or discounts on other services during dental health month.

You could also consider having occasional double point days. I believe there's a lot of apps that do that where it's like, Hey, double points on this day on a Tuesday, right? Because that's like their slowest day on that restaurant. So you can do that here too. Six patient of the month. Recognition and reward Each month, spotlight one patient as the patient of the month.

The selected patient could receive a unique reward, such as free service, upgrade, additional reward points, or a gift card to a local business. This not only rewards the patient, but also fosters a sense of community. Seven access to the latest services and technology. So stay ahead with Smile's Rewards, it says, members get early access to any new services or technologies you introduce, ensuring they feel they are receiving the best and most UpToDate care.

By offering a comprehensive program like Smile's Rewards you address common reasons why patients might leave, while also providing incentives that encourage loyalty and ongoing engagement with your practice. result is a program that adds value for both your practice and your patients. Now, this is good so far, what chat G p T has provided, but I wanted to get more specific.

So I said I need you to come up with a compelling, enticing reward that patients receive when they decide to redeem their points. These have to motivate slash encouraged slash excite the patient. And it gives me, once I asked that, it gave me 10, enticing quote unquote rewards that you could offer when patients decide to redeem their points.

I think some of the points are great. Some of, I mean, some of the rewards are great and some are not so realistic, and so I'm just gonna let you know what they are. It does provide like a description, but I'm not gonna read the descriptions. You guys can see it here if you want. So number one was free teeth whitening.

Session number two was an electric toothbrush or water flosser. Number three was free oral hygiene products for a year. Now that one says, imagine not having to worry about buying toothpaste, flosser mouthwash for a whole year. This would be a useful reward and a constant reminder of your practice whenever they use these products.

Maybe that could work. I don't know. Right. I just thought that one was interesting. Number four, cosmetic dentistry discounts. Number five, denture or orthodontic discounts. Number six, SPA or wellness centered gift cards. That's good. Number seven, dental insurance premiums for a year. that one says if feasible, covering a patient's dental insurance premiums for a year would be an exceptionally enticing reward.

Number eight at advanced dental hygiene session number nine, limited addition dental products and number 10, complimentary sedation dentistry. And then it says, these rewards provide a mix of practical benefits and luxury experiences. They not only encourage patients to continue using your services, but also promote good oral hygiene habits and overall wellness, which is good, but I feel like you know what?

You got them in the door already. They're there. You wanna build good retention. I don't know. I, I, I wanted a different type of reward, right? Me personally. So I then went to ask Chad d p t, and I gave it this prompt. Can you make the rewards less about dentistry and more about lifestyle? My target audience are mothers who have a family between the ages of 25 to 55.

Pretty broad. They live in a suburban area. Their income range is, income range is 50,000 to 150,000. Now this is what it gives me. Certainly, it sounds like the rewards you're looking for should be more family oriented and cater to a suburban lifestyle. Here are some ideas that might, that may appeal to your target demographic, and it gives me 10.

Number one spa day packages, A relaxing day at a local spa, possibly including services like massages, facials, or body treatments. This would allow them to take some well-deserved time for self-care. Number two, local restaurant gift cards. If cards for popular local restaurants would give them an opportunity for a family dinner or a night off from cooking three subscription boxes services.

This could include a year subscription to a popular meal kit service, a book club, or a monthly craft box for their kids. These services offer both convenience and entertainment value. Four, local entertainment or activity passes. This could include tickets to the local theme parks, zoos, museums. They would provide a fun day out for the entire family.

Five fitness or yoga class passes. A package of passes to a local U yoga studio or gym can help them focus on their health and wellbeing. Six. Gardening gift sets. If they have a garden, a gift set with high quality gardening, tool, seeds or decor. Could be. Appreciate it. Seven Home cleaning services, free professional cleaning services for their house.

This provides convenience and frees up their time for other activities. Eight. Cooking class vouchers. For those interested in culinary schools, vouchers for cooking classes in a local culinary school or online could be enticing. Number nine, online shopping vouchers, gift cards for popular online retailers can give them the flexibility to choose something they need or want, and 10.

Professional family photo shoot, a free session with the local professional photographer could provide cherished family memories. And then it says, these rewards should provide meaningful experiences and convenience to moms living in a suburban area fitting well within their lifestyle and interest.

Remember to regularly update and refresh the rewards based on feedback to keep the program appealing and relevant to your audience. And I agree with that. I think putting these one to 10. And to like emailing it out or just, you know what I mean? However you communicate with your patients, if you want to email it to them, be like, guys, we're gonna, this month we're gonna pick one of these rewards.

What do you want? We're creating a poll and they physically will pick right. Your patients. And then they're, you know, you create more of like, oh my gosh, we're doing number four. Local entertainment or activity passes. The people who actually picked out are gonna want it. This is more to me like, okay, yeah, this, this works.

Obviously you wanna adjust that prompt to the more specific and targeted you can be With chat g p t, the better. So if you tell that like we have mothers who are, our main demographic is mothers who are 35 to 50. Their income wage is exactly a hundred to 120. Their husbands working corporations. Uh, they go on vacation once a week, stuff like that.

Like, or once a month, once a year. If you can put things in like that, it will be more specific, the rewards. But this is what I gave it, and that's the rewards gave me. So then I said, now please make a very detailed and comprehensive loyalty program. Make sure it includes the rewards, the features, the benefits.

And it did, as you can see, right? It, it gives you the program name is Family Small Rewards, the membership, enrollment, the Point Systems, number two, three birthday PO bonus points, four, referral bonuses, five special promotions, six, patient of the month, seven, early access to new services and technology. And then boom, it gives you the rewards.

this is one thing I want you guys to pay attention to, especially when it gives you bullet points. If you can get bullet points or numerical things like this, it's perfect. So it says, number one, membership enrollment, boom, right? Patients can sign up. Now, this is basically an outline right here. What you can do now is just say, provide more detail and information on 0.1 for the patient, and it does membership enrollment, number one.

Joining the Family Smile Rewards Program is simple and straightforward. Interested. Patients can sign up directly at the dental office or through an easy to use online portal, a yearly or monthly, and it goes on and on, and it gives you a whole comprehensive, detailed thing on membership enrollment. Now all you have to do is copy this it says Send message, and then now you wanna put number two, so it says, provide more detail and information.

On point number two for the patient, which is the point system, and there it goes. As you can see, it's giving you a more detailed, comprehensive, for the patient. Right? Uh, I guess like information on point number two, which is the point system and then it goes, how can you earn points? How do you track your points point expiration?

Does that exist? Redeeming points? How does that go? Right? point expiration is simple points earned do not expire as long as the membership remains active. This means members can accumulate points over time until they have enough to redeem for the reward that they want, and it continues. And then all you have to do is put that in a sheet, Google Doc, and then copy that, and then put number three, and then you continue.

Continue. And guess what guys? You've created your loyalty program. That's how you do it. That's as simple as that. I mean, this literally can only take you 30 minutes or less. And you can create a comprehensive loyalty program for your practice, detailed specific, just for your practice, to increase patient retention, to increase membership signup programs, right?

Because this could go with every patient or it could just go with people who are part of the membership program, right? And that's how you can kind of. Siphon people, a lot of the insurance, uh, wheel that they have. Um, but yeah, I wanted to share this with you guys on how you can create it, how you can use chat g p t in a really, really great way.

I'm gonna put this in the shell notes below so you can copy the prompts, um, adjusted to how you want to do it too as well. Um, and let us know, let us know what you think about this episode. If you want another one, we'll be happy to bring back, chat g p t on our Monday morning marketing episodes and we can give you more of these.

But I hope this really, really benefits you guys, and until next time, we'll talk to you in the next episode.

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MMM [ChatGPT] Revolutionize Your Patient Rewards System with ChatGPT's Cutting-Edge Technology!

Listen & Share

Show Notes

I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!

Episode Transcript (Auto-Generated - Please Excuse Errors)

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