Welcome to today's MMM! In this episode, I'm exploring how ChatGPT, the cutting-edge language model, can revolutionize your dental practice's content strategy and competition analysis. I'm diving into the world of AI-powered curation and discovering how ChatGPT can curate a comprehensive content plan tailored to your practice's unique needs, ensuring engaging and informative materials for your audience. I'll be walking through it with you step by step, with the prompts I've been using for ChatGPT, and the detailed output it provides! With this tool, you can hone in on exactly what your competition is excelling at, and how you can gain a competitive edge in attracting new patients.
Tune in to unlock the potential of AI in mapping out your dental practice's success!
Other Mentions and Links:
Prompts that I use in the video:
"How can a dental practice effectively use social media to attract new patients?"
What ChatGPT said:
Social media is a powerful tool for businesses, including dental practices, to attract new patients. Here are some strategies you can use:
Remember, social media is about building relationships. It can take time to see results, so be patient and persistent.
Provide for me content ideas that implements each of these points. My dental practice name is "Dr. Tooth". This will be for Instagram. Provide 30 unique, engaging content ideas that I can use for 30 pieces of Instagram posts.
What ChatGPT said:
Absolutely, here are 30 Instagram post ideas for "Dr. Tooth", each aligning with the strategies mentioned:
Remember, the key to social media success is consistency, engagement, and providing value. Rotate between these different types of posts to keep your feed interesting and engaging.
Give me copy for each of these post on Instagram.
What ChatGPT said:
Absolutely, here's a draft for each post:
I hope these provide a good starting point for your Instagram posts!
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Michael: Hey, what's up guys? Welcome back to another Monday morning marketing episode, and I wanna show you guys how you can utilize chat, G p t, uh, to improve your practice, specifically social media or your marketing. And I wanna share my screen here with you. So if you're listening on the podcast, you can definitely listen to it.
I'm gonna say the prompts and everything like that and what you need to utilize. But at the same time, if you have the time, scroll down and look at our YouTube and, and, and look at the video that I'm sharing with you guys. That way you can, um, follow along and just copy, literally copy exactly the prompts and then see the schedule.
And at the same time, I'm also gonna put all the words, the transcription and everything in below, uh, in the show notes as well. So, If we go into it What matters about chat G P T is it's a conversation, right? So it's not like a so much of a search engine. You get more of a precise thing, and here it's all about prompts, meaning like what you tell it.
So the first prompt I typed in was how can a dental practice effectively use social media to attract new patients? This is what it told me. Social media is a powerful tool for businesses, including dental practices to attract new patients. Here are some strategies you can use. Number one, educational content.
People are always looking for trustworthy advice online. Create and share educational content related to dental health on your social media profiles. This could be in the form of blog posts, infographics, or short videos. For example, you can post about the importance of regular dental checkups, how to brush properly, or what to do in a case of a dental emergency.
Number two, promotions and special offers. Social media is a great platform for announcing special promotions, discounts, or offers. This can incentivize potential patients to choose your practice over others. Number three, patient testimonials. Sharing patient testimonials can help build trust and credibility.
Always get permission from your patients before sharing their stories online. And I'm assuming that goes like within deep uh, stories, right? Maybe they're talking about their past, how they used to feel confident and stuff like that, and now they feel more confident cuz they're small and stuff. So number four, before and after photos, showcasing the results of your dental procedures can be very impactful.
Make sure you get consent from your patients before posting their photos. Also ensure your comply with all relevant healthcare privacy laws. Number five, local s e o. So use location tags in your posts to improve local search engine optimization. S e o. This can help people in your area find your practice more easily.
So use the location tags right the very top of, uh, wherever you're at, specifically Instagram, right people will click on that, right? People search like, That location area, that shopping strip or whatever, and they find you. Number six, engagement.
Engage with your followers, respond to their comments and messages in a timely and professional manner. You can also run contests or ask dental related questions to increase engagement. Number seven, consistency. Consistency is key on social media. Post regularly and maintain a consistent brand voice across all your platforms.
Eight paid advertising. Consider using paid social media advertising. Both Facebook and Instagram offer targeted advertising options that can help you reach potential patients in your area. Nine. Collaboration. Collaborate with other local businesses or influencers or mutual promotion. This can help you reach a wider audience and 10 professionalism.
Despite the informal nature of social media, it's important to maintain a professional image. This includes being mindful of your responses to comments and messages, as well as the content you share. Remember, social media is about building relationships. It can take time to see results. So be patient and persistent.
And this is what it told me. chat, g p t, it told me this. 10 points from that one question, and the question was, how can a dental practice effectively use social media to try to track new patients? Now, I know you're probably like, okay, what can I do with this information?
This is where it gets Awesome. Okay. The next prompt I asked for it is provide for me. This is what I told Chad, g p t Provide for me content ideas that implements each one of these points. My dental practice name is, and you can put your dental practice name, but I just put Dr. Tooth. This will be for Instagram.
Okay. I made it specific. And then I said, provide 30 unique, engaging content ideas that I can use for 30 pieces of Instagram posts. So that means 30 unique ideas right now. From that prompt, this is what it told me. Absolutely. Here are 30 Instagram posts ideas for Dr. Tooth, each aligning with the strategies mentioned.
Number one, educational content. Post carousel, breaking down the correct brushing technique with graphics and step-by-step instructions. Two. Promotions and special offers. Announce a new patient special offering discounted first visit for all new patients. Number three, patient testimonials.
Share a video testimonial from a patient who had a great experience at Dr. Tooth. Number four, before and after photos show a before and after photo of a patient who had a successful teeth whining procedure five. Local seo. Post a beautiful photo of your clinic with the location tagged, inviting people to visit Dr.
Tooth or your practice, right? Practice name number six, engagement. Post this trivia question about dental health, and encourage followers to answer in the comments. seven, consistency. Share a fun fact about teeth or dental health every Monday for Molar Monday. Number eight, paid advertising. Post a professionally taken photo of your clinic with a warm, inviting caption promoting Dr.
Tooth, then boost this post gives you the instructions on Instagram how to do that. Number nine, collaboration. Share a post from a local health food store that ties into dental health, tagging them and promoting mutual businesses. Number 10. Professionalism. Share a team photo of your staff at Dr.
Tooth showcasing the friendly and professional team that patients will meet. Number 11, educational content. Create a short, informative video about the dangers of gum disease and how to prevent it. 12. Promotions and special offers announce a Tuesday, Tuesday discount where all checkups on Tuesdays are at a reduced rate.
Number 13, patient testimonials. Share a quote from a patient who expresses gratitude for the fear-free dental experience at Dr. Tooth. Number 14, born after photos share before and after photos of a patient who had orthodontic treatment. 15, local s e o a photo of a local landmark with a caption about loving the community you serve.
Number 16 engagement. Run a photo contest asking patients to share their brightest smile. With the winner, getting a free cleaning number. 17, consistency Host a gentle reminder every Friday for parents to check their children's brushing habits as part of Flossy Friday. Number 18, paid advertising.
Promote a post about a particular service you offer like dental implants. Targeting individuals aged 40 to 60 in your local area. Number 19, collaboration Post a shared promotion with the local gym where their members get a discount at Dr. Tooth and vice versa.
I like that one. It's good for ground marketing. Number 20, professionalism share behind the scenes photo of your clinic, showcasing the cleanliness and the state-of-the-art equipment. Number 21, educational content. Share a fun infographic about the anatomy of a tooth. Number 22 promotions and special offers.
Announce a whitening Wednesday where teeth whitening procedures are discounted. Number 23, patient testimonials. Share a handwritten thank you note received from a patient. 24 before and after photos show a transformation of a patient who had veneers done at Dr. Toth. Number 25, local s e o. Post a photo of the sunrise or the sunset in your city with a caption about the early late hours you offer at Dr.
Tooth. Number 26 engagement. Post a poll asking followers if they prefer electric or manual toothbrushes, and then share the results. Number 27, consistency. Share a picture of a healthy snack every Saturday and explain why it's good for dental health as part of snack Saturday Now. Here's where it stopped.
It only gave me 27, and then I wrote, keep going. And then it said, absolutely, here are more ideas for your Instagram posts. Then it gave me 28, 29, 30. It gave me all the way through 40. So it gave me more than 30 than what I asked for, which was fantastic. So now you have 40 pieces of content you can create and post.
Right now you have ideas. This is what I'm gonna do. And then it says, remember, the key to social media success is consistency, engagement, and providing value. Rotate between these different types of posts to keep your feet interesting and engaging. It's interesting, right? It's engaging those, uh, ideas that it just provided for us.
Now, I asked chat, g p t Make a content calendar that covers months, June and July. Have it include all the content ideas above, make it into a table for me. And that's exactly what it did. If you look date one or date post type and content idea, and then it's said date, June 1st, post type, educational content, content idea, post a carousel, breaking down the correct brushing techniques with graphics, blah, blah, blah.
It literally, everything we just went over it created a table, a calendar for me on how to do it, and I can just copy and paste this into an Excel. And around June 24th, it stopped and then I said, keep going. That's all you gotta say is just write it, write to it, keep going. And then it says, certainly let's continue the content calendar.
And it continued all the way until I had to write, keep going twice, all the way until July 31st. Then it says, this calendar provides balanced mix of informative promotion on engaging content that should help to attract new patients and retain existing ones. Now I'm gonna put the screenshots to this calendar in the show notes below so you guys can check it out.
And I'm also gonna put all the, um, Content ideas that I mentioned in the show notes below too. So you can scroll down and, and literally copy them. I want you to copy them then I wrote, okay, cool. I want this to be easier for me. I got the ideas now I want you to write the descriptions for me, right?
That way I don't have to think about it. All I can think about is just creating the photo, the video, and that's it. Not even the scripts or anything like that. So then I wrote after it gave me the content calendar. Give me copy for each of these posts on Instagram, meaning gimme the description. And it did that too.
It said, absolutely. Here's a draft for each post. June 1st educational content. Swipe left to discover the perfect brushing technique and it gives you emojis. Remember, two minutes, twice a day, keeps the cavities away, and then you can hashtag your practice in dental care. June 2nd, promotions and special offers.
We love meeting new smiles emoji. For the month of June, all new patients receive a special discount on their first visit. Book your appointment now. Hashtag your practice. Hashtag new patient special. June 3rd. Patient testimonials. Hear from our happy patient, John, or whatever patient about his experience at Dr.
Tooth. We're always here to make your dental journey comfortable and pleasant. Hashtag testimonial Tuesday hashtag your practice Number four. June 4th before and after photos. Brighter smiles are just a treatment away emoji. Check out these stunning before and after results from our teeth Whining procedure, hashtag transformation Tuesday.
Hashtag your practice. June 5th, local s e o. Beautiful day in our neighborhood emoji. We're proud to serve this wonderful community. Come by and see us at. The practice name, right? Hashtag local of hashtag your practice. And it continues to give you all of the descriptions. I ask it to continue, right? It stopped around June 16th, and then I just type, continue it, gave it to me all the way till June 30th.
And you can continue to say, continue give it to me for July. Right now. I'm gonna put this in the show notes below too as well, the description, so you can copy the description for June. But feel free to ask more. Gimme your descriptions for July if you want, in chat, g p T. Now, as you know, Instagram also has Instagram stories, so instead of me, you know, I guess like, okay, let me just repost what I just posted on Instagram stories, which we kind of tend to deal sometimes, right?
We look at our post that we just posted, and then we decide to redo that on Instagram stories. I asked chat d p t, now what do you recommend I do for Instagram Stories? And then he gave me 10 things. It says, daily dental tips. Use stories to share quick daily dental tips q and a sessions, host regular q and a sessions where you answer common dental questions.
Um, you can collect these questions ahead of time through a story using Instagram's question stickers. Number three, behind the scenes show what the day in the life at the practice that you work at looks like. Showcase your team, your office, the safety and the cleanliness procedures you follow. Number four, patient testimonials with their permission.
Record short testimonials from patients after their appointments and share them on stories. Five special offers and discounts. Number six, polls and quizzes. Use Instagram's poll and quiz and emoji sliders stickers to engage your audience. Number seven, team highlights. Introduce your team members through stories.
Share phone facts about them or have them share why they live working at the practice. Number eight, product highlights. If you sell any products like toothbrushes or you know veneers or anything like that, use stories to highlight these. Number nine, countdowns. If you have an upcoming event or a special promotion, use the countdown sticker in your stories to build anticipation.
And 10, like I said in the beginning, you can also always repost, right? Share posts from your patients or other local businesses. If a patient tags you, your practice in their store, you can repost it on your store it with their permission, right? And then it says, remember to utilize Instagram features like stickers, texts, and filters to make your stories engaging and interactive.
And don't forget to frequently check and respond to any dms, direct messages or interactions that results from your stories. Now, it gave me the ideas on what to do, so then I asked it. I asked Chad, g p t Provide me content ideas that implements each one of these points for my Instagram stories, provide 30 content ideas.
And it did. This is certainly here are 30 Instagram story content ideas, incorporating each of these points. Number one, daily dental tips. Share a tip on the correct way to brush teeth with the animated graphic or quick video demonstration. Number two q and a sessions. Announce an upcoming q and a session and use the question sticker to co start collecting queries.
And it continues. And it goes on, and it goes on and it goes on and it gives me all these ideas. 30 ideas. And then I told it, combine the Instagram stories and Instagram posts on the content calendar that covers months, June and July. Have it include all the content ideas above and make it into a table for me.
And it did that too. So now I have content ideas with descriptions, everything right to start me off for June and July. That's it. I'm sure you can do this for the whole year if you want. I just said June and July. And I'm gonna put all this in the shell notes below so you guys can check it out, copy it, get more ideas, spark further ideas for you.
Uh, it's fantastic. And this is how you can utilize chat g p t guys for your marketing. Just one idea. Notice how we got specific and said Instagram. Now, real quick, I wanna share one last thing, if you're still here with me. One last thing with Chad g p t. Uh, there's many things you can do with it, but I wanna show you this right here now.
I wrote how we can check out our competitors and their weaknesses. So here's the prompt you want to ask Chad, g p t. Here are the names of my top competitors in providing dental care. Now near me, I wrote the dental practices names here. Um, now you can put the competitor one. Competitor two, competitor three, right.
I put competitor one in Inland Empire, California Competitor two in Upland, California, competitor three in Upland, California. It's near us, generate an analysis of their strengths, weaknesses, and market position. And it did this. It says, certainly, here's an analysis of the strengths, weaknesses, and market positions of your top competitors and providing dental care.
And it gave me the names of them. And then this says number one. Their strengths. They have high quality dental services with a focus on patient sat satisfaction. They have experience in skilled dental professionals, state-of-the-art facilities and advanced technologies, comprehensive range of dental treatments and services.
And then it gave me their weaknesses. Limited online presence and digital marketing efforts, relatively smaller patient-based compared to competitors. And then it gave me their market position. They're known for providing excellent dental care in the Inland Empire area. They have built a solid reputation among their existing patients, but may need to focus on expanding their reach and attracting new patients through effective marketing strategies.
And it provides me with the second competitor, their strengths. Well established dental practice with a long history of serving the upland community. Diverse team of dental specialists, catering to various dental needs, strong emphasis on patient education and preventative care, active engagement in local community events and sponsorships.
This means they do ground marketing. That's one of their strengths. Weaknesses, limited evening and weakened appointment availability, potentially impacting patient convenience. The next one, somewhat outdated website design and online user experiences. So just already with these two, I know I need to up my digital marketing and I need to have a great, great website and be available right when they're not.
The next one gave me their strengths, and then it gave me their weaknesses too. Limited social media presence. This is our third competitor. Limited social media presence and engagement. Relatively fewer patient testimonials and online reviews compared to competitors. And then it goes on and tells me their market position, right?
They have an opportunity to further leverage their technological, advantage and actively engage with patients through social media to strengthen their market. So it even gives you recommendations for each of these competitors. Now you can utilize this right? You can utilize this and know exactly what you need to start honing in on.
And then I said, please provide a list of marketing channels used by my top competitors. Analyze their messaging, targeting, and customer engagement strategies to identify areas of improvement and gain a competitive advantage. it did that too. It told me. Hey, their website, they're messaging, this is what they need to do.
Their marketing channels, this is their website and ground marketing. And the second practice does ground marketing. I can see that because it, that's one of the main things it told me. This is what it needs to work on. For example, the first one says website, right? It tells me their website, their local directories.
It tells me their local directories. They're listed on popular directories. They're messaging, targeting, and customer engagement. Um, their messaging focuses on promoting their high quality dental services, personalized patient care, and patient satisfaction. Targeting. They primarily target local residents in the Inland Empire area who are seeking reliable dental care customer engagement.
They could enhance their customer engagement by utilizing social media platforms actively responding to patient reviews. That means they don't, and implementing a patient referral program to enca encourage word of mouth marketing. So it even tells you, Hey, a referral program here. it continues to do that with each competitor.
Right? And then it gives me the areas of improvement. They need a better enhanced online presence. All of 'em. They need better content marketing. They need patient referral programs. They need online appointment scheduling. This means if you have online appointment scheduling, if you're, if this is one of your competitors, boom, you'd be in business Patient engagement.
They need better patient engagement. So this prompt, I wanna give you guys this prompt right here. Here are the names of my top competitors research, who your guys' top competitors are, right? Just go on to Yelp, go on to Google, type in dentist, hear me. The top three will come up and then put it in here.
Don't, you don't have to put these right here in here, but put your top competitors in there and then generate an analysis of their strengths and weaknesses and market position. Then you'll know, okay, this is what we need to start focusing on, mama. maybe ground marketing. We need to focus in a little bit more on our website.
Whatever, right? It'll tell you. It will tell you Chad g p t, and then from that point on, hone in a little bit more what marketing channels are they u utilizing more? How are they utilizing it? Where are there weaknesses that we can gain a competitive edge over? then boom, it will tell you. So guys, this is just two ways on how you can use Chad g p t to improve your practice, right?
To start the trajectory in a, in a really, really good way to utilize it as your assistant, to utilize it as your marketing person or or marketing person's assistant. Many, many ways you can use it. If you have any more questions. I'm always testing it out, always coming up with tons and tons of new prompts.
Definitely reach out to me in the show notes below, or you can join the Dental Marketer Society Facebook group. It's a free Facebook group in there. It's where I share more of this stuff. But yeah, utilize this. A lot of this is gonna be in the show notes below, especially the one where we talked about social media or Instagram for, uh, dental practices.
So thank you guys so much for tuning in and I'll talk to you in the next episode.