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Welcome to today's MMM! Today are explore how utilizing AI can benefit your dental practice in reputation management, marketing, and content generation. We'll discuss how ChatGPT can help you craft responses to negative patient feedback, or emails that you don't quite know how to respond to. Using context such as "I'm a personal relations person, how would I respond to this negative comment?" is a great place to start for negative reviews! Additionally, we'll delve into how you can use ChatGPT to market your practice by requesting tailored messaging to reach the patients that you want. Finally, we'll explore how you can leverage ChatGPT to determine the most efficient ways to carry out tasks in your practice.
To dig into these tips and more, catch my conversation with Dr. Justin Scott here!
You can reach out to Dr. Justin Scott here:
Email: drjustin@puredentalhealth.com
Website: https://www.virtualdentaloffices.com/
Practice Website: https://puredentalhealth.com/
Instagram: https://www.instagram.com/virtualdentaloffices/
Practice Instagram: https://www.instagram.com/puredentalhealth/
Other Mentions and Links:
Tonya Lanthier - Dental Post
HIPAA - Health Insurance Portability and Accountability Act
If you want your questions answered on Monday Morning Marketing, ask me on these platforms:
My Newsletter: https://thedentalmarketer.lpages.co/newsletter/
The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041
Michael: hey Justin. So talk to us about AI and chat, G P T. How can we utilize this, or what advisor suggestions can you give us that will help our workflow efficiency or front office tasks within our practice?
Justin: we we're training the whole team to, to use chat, g p t especially the marketing department.
And we, we were using it to. I think that the best way to use it is for content generation, for thinking up ideas of what to say. If you're writing content, say for your newsletter or for posts for content. For any type of marketing sort of thing. It's really, really helpful. Even for reputation management, I'm, I'm using it a lot for responding to bad reviews or maybe even an email that comes through from a patient that uh, is angry.
It's like, how do I respond to this? Mm-hmm. Uh, What's the most professional PR way to respond to that? It's really good for that. I use it for HR questions. My staff member did this and uh, how should I deal with it? Or am I gonna get know labor laws pretty well? Legal questions, it's pretty good with that kind of stuff.
So I actually got rid of my HR legal monthly fee saving money. Uh, So it's already getting rid of jobs. Which a lot of people are, are afraid that it's mm-hmm. Gonna do. But uh, I, I don't think it does everything for you, but it, it does so much of the thought, like if I sit down to write down something, I, I can figure it out.
I took AP English, I'm, I'm pretty good with writing, but it would take me a really long time. It can write it like that. Yeah. I can say, write a blog post. Make it 500 words. Boom. I got you one. Okay. Well, okay. Change it to say this. Boom. It changes to that. Okay. Well actually I want it to be a thousand words.
And can you write it from, you, you can, do all sorts of crazy stuff like tell it to write it and the voice of the King James version of the Bible and it can do it for, for you like that. I mean, just anything that you want it to do. It can, it, it can pretty much do. Obviously there's no use case for dental office for doing that.
Cool. Yeah, yeah. But like today, I was using it to write a bio for myself, for my, for my website, for my new company, VDO. I'm writing a book, so I took my book and I pasted it on there and I said, take this information, write my bio. And then I wrote bio, but it, it didn't have my name cuz my book doesn't have my name in the, in the text because it's on the cover of the book.
I'm still writing it. So I was like, it's, my name is not Dr. Smith, it's Dr. Justin Scott. So can you replace it and rewrite it for that? Also, they entered some stuff that I didn't want, so I take that out and put this in did it and copied paste it and sent it to one of my my assistants and told 'em to add it to the website, you know?
Yeah. So changing and editing content makes it just so much easier to do.
Michael: Nice. Okay, man. So you said you use it for two things that kind of picked my interest was how do you respond to a bad review? Like what kind of prompts do you put in it? So it can sound like you when there's a review? Right. So,
Justin: you know, I say act as a whatever.
So act as a PR person and tell me what is the best way to respond to this review. And you know, sometimes you get a person that's complaining about all sorts of stuff. You may wanna give some contacts for the particulars of the situation, but it basically says, we're really sorry to hear that you didn't have a great experience.
but it's, it's tailored to the specifics of what it says. Mm-hmm. Uh, It's probably a lot easier cause I, I'm emotional. I, I'm gonna respond wait a second, you did this, you know, but that's against hipaa. You're not allowed to do that. So when I did one the other day, she was complaining about her case and saying, this is what happened.
This is what happens. And it says, well, according to hipaa, we can't discuss your case, but we'd love to be able to talk to you and figure out what's going on. We've talked to her a bunch of times, but this is for the. For the people they're reading it. This is for reputation management, so that someone's reading it says, Oh, they, you know, she had a problem, but they really cared and they wanted to take care of, and they offered to offer, you know, help to make sure that she solved it.
That's what people really care about that, that you're gonna help with that. So, but if you basically just say, can you, how would you respond to this review as a PR person? Or you can just say, how would you respond to this review? That's a pretty darn good job.
Michael: Yeah. Nice. Okay. I like that PR person, right?
Act as a PR person. And then the HR questions, what HR questions have you been? Like
Justin: asking, oh gosh. I mean, a staff member threat. I mean, I'm just making something up. Mm-hmm. Threatens threatened to harm herself at work, you know, and, There's all sorts of stuff.
I mean, we just go on to Facebook and read the crazy stuff that happens in dental offices, but how do you legally respond to that? I'm not an HR person. I don't know. Questions, obviously, it always says, well, I'm not a lawyer, even though it has passed the bar exam. Yeah, G4 has, so you have to pay 20 bucks for G B D four or you can use Microsoft Bing, which gives you access to, to G PT four.
The older ones, g PT 3.5, they didn't do as well on the law exam and stuff like that. But yeah, it's crazy how fast those things are learning and getting to be more useful and better. Uhhuh,
Michael: I didn't even know that it passed the, the bar exam.
Justin: What? It's got a long list of all the different tests that it's passed Now, some tests it's tried, it hasn't done as well, but legal law tests and also you have to use your brain like you have to read it.
You know, I'm, I'm not gonna, actually use it for legal advice, but it may like at least give me hints the right way, you know, so that I have an idea of something, you know, so. Mm-hmm.
Michael: Yeah. So then how are you utilizing it for marketing right now? Give us, like, if you can, a step-by-step process of this.
Somebody who just right now, God on Chad, like, I'm gonna listen to Justin tell me this, and hopefully it will, it'll do this result.
Justin: So I think the most easy thing is, for instance I actually did a podcast with another guy. We were talking about the best way to do it. If you're doing video, for instance, you, you're doing a podcast.
If I was doing a podcast, what I would do, the first thing I would do is I would transcribe it and you would transcribe it with a bunch of different softwares are out there that can do it. So Otter AI is one can transcribe things for you. Des d e s c r i p t is another AI software that you can transcribe it.
Just Debbie Premier. Rev.com. You can pay someone to transcribe it for you per hour or whatever. A couple bucks an hour. So you take that and then you past that into chat GBT and say, okay, write me a blog post about this conversation that we had so that I can put on my website and link this back.
So you do that. So now you got your blog posts. Now you say you put it back in, you say, okay, now write me a YouTube thing cause I'm gonna place this on my YouTube and, and put me some, some great hashtags in there. And also, what should I include in the comments section because I wanna make sure that I'm doing everything.
So it may say, Oh, well to, you wanna have some sort of email capture device. Like you wanna have a P D F that can be on there, that can be linked. So then when they watch this, now they can download that. Okay, make that for me too. Okay. Now take that and, and make me an Instagram post. Make me 10 tweets will link back to that uh, thing.
So you've got this pillar content of video, and then you take the transcript and you use it. And then you spread that all around using chat G P T on all the different social medias that you can go on. TikTok, you can go on different things. All of the different ones have different sizes that they want you to do things or you know, some you want to use more emojis and depends on what you're trying to target.
And you can ask it, well, if this is what I'm trying to target. How should I go about doing that? And I do that a lot cuz I'm not a marketing expert. I'm just asking chat, g p t. A lot of these questions, everything I'm telling you I've learned from chat g p T. so another thing is that learning, learning what the best way to do things are.
Just asking chat, g p t, what is the best way to do this? Or what is the best way to market this? Or what is the best way to measure this? What is the best way to do an AdWords campaign? What should I do first? Any kind of marketing that you need to do, it really does have great answers and ability to teach you to do those things.
So, yeah, I think content generation and being able to take that into slice it and dice it into every different firm and fashion is great. It's a lot of work. I have a, a couple of virtual assistants that I've trained to do all these different things, and that's what the VDO is about is uh, we hire virtual teams for.
Dental offices so that they can help them do things like marketing, social media, because the real key is consistency with content. And that it's engaging. And then the measurement because you have to measure the, the impact of your marketing. And that's a lot of work. And if you're practicing dentists like me, being able to do all that stuff is, is very time consuming.
Some people like to do it, but it's hard for me to, to be able to put all that together. I like them to aggregate it for me so that I can. Help direct it where I can. Yeah, that's what virtual
Michael: dental offices is, is like, it's uh, so for example, I'm a practice owner and then uh, I need a team to help create these campaigns.
Market provide strategies, right? Like run the Instagram for
Justin: me kind of thing. Yeah, so we train them to do that. We have our processes that we've already trained people to do, so then we hire people and it's very inexpensive because we're hiring them typically in the Philippines. So average cost for somebody is under 12 bucks an hour, you know, where you can't even hire somebody for less than $20 an hour to be your hygiene.
The center to work at the front desk these days in Atlanta at least. So we hire somebody and then we just train 'em to do the different things. That someone wants 'em do to help come up with social media captions. And, and the best way to do that is you use chat pt. I mean, naturally most people that you hire is not gonna be able to come up with great engaging content.
But chat, PT can and they can access it and use it. You don't have to be smart to be able to do it. You don't even have to have great English. You can just mm-hmm. Ask it to do it right. And you can even ask it in tag go log, which is the main language of Philippines, and it'll. Translate it to English for you very easily.
Nice. Okay. It's a great tool for us. We use it all the time with everything that we do.
Michael: Are you using it in your front, like your front office is using it right now or no?
Justin: We use it for like predeterminations answering patient emails. I think that it's, it's good for just general questions, you know.
But it's not great for like real specific questions for insurance and stuff like that yet. Mm-hmm. But. Give it time, it will. So it just needs to be trained, the right data sets. It's just, it's, it's based more on general data versus real specific data. So, but like marketing for instance, which is very general data, it's got a ton of stuff but specifics on insurance, dental specific insurance, it's, it's not as helpful, so.
Mm-hmm. But I've asked questions like, what is the c d t code for this? I mean, you could, you could just Google it, but it also will find stuff that you typically could just Google.
Michael: Because it's more like a conversation, right? Google gives you a ton of options, but this will give you like, here's what I think.
Yeah. And the best option, right? Like one and the best kind of thing. Like right. One that isn't
Justin: perfect. I mean, it's not perfect, but man, it's, it's pretty cool. Cuz it feels like a lot of times it's a lot more just straight to the point. You don't have to go clicking on random stuff and dealing with a bunch of spam.
Yeah, it's fine. Yeah. You haven't used this. You gotta try it. It's, it's awesome. I got psyched about it. When I started using it. I was like telling my mom and all these people, A lot of people were just like, what? I don't care about this, you know? Yeah. But I'm like, this is revolutionary. This is awesome.
Can you see all the things you can do with it? So it's the type of person that is attracted to this kind of thing. Some people just don't care, you know, they're like, whatever, you know? Mm-hmm. But uh, to me it's just like super exciting, super fun, nice play with.
Michael: Can you give us one other AI kind of tool we can utilize within the practice?
Justin: Let's see. AI tool that we can utilize in the practice. You mean with Chet or with some other type of ai? Some other type
Michael: of ai.
Justin: Let's see. I really like uh, the script which is a is a video editing app. So I talked about video editing, so if you're doing any kind of video, it's really great for transcribing the, the text and then if you need to edit things like for instance, the uhs and the ums that are coming up, anytime you're having a conversation with, I'm sure I've said it all the time.
I, last podcast I had 400 uhs and ums and filler words. So it automatically pulls up all the US ums and filler words. The, the likes and the A means and things like that, you know? Yeah. You know? Yeah, exactly. And all it's on a like a script, kind of like Microsoft Word or. Slides, you know, like the, the, the Google Slides or something like that, or PowerPoint and you just delete it and it deletes the whole scene.
So basically the way you edit the video is just by deleting words. You can copy, paste and move 'em around or correct the specific words. So I've been using that a lot. To do little videos. I made a really cool video that's a testimonial for one of my staff members so that I can. Help try to find an assistant.
Unfortunately the in-office assistants are really hard to find. One of the reasons I started the company is because it's so hard to find good people nowadays. so I'm actually actively marketing, creating video content just to try to track people to come apply for my job. I pace the. Dental assistant add out.
No one responds. And, and this is not just with me, this is industry-wide. I've talked to people that run like my, one of my friends is Tanya Lanier, who owns Dental post.com, which is the biggest well, she, she, she sold it, but she used to own dental post.com, and it's one of the biggest. Places where people post job ads in the country for dental offices.
And she says it's happening everywhere as well as I'm part of d e O, which is Dental Entrepreneur's Organization. I'm hearing about it from all over the, the country that one of the biggest problems is just recruiting people is
Michael: really challenging. Yeah. Yeah. That's a good way to help though. That's a good way to help to use that, you know what I mean?
Right. To create it the way you wanted to create it and, and, and put your spin on it. So. Awesome. Justin, I appreciate your time and if anyone has further questions, where can they contact you at? we have
Justin: a website ww dot, www.virtualdentaloffices.com with the S at the end, O F F I C E S. You can, uh, email me directly, d r justin pure dental health.com.
That's my, my dental office, P U r e D E N T A l H e A L t h.com. And we have Instagram for both of those as well. So yeah, reach out anyway. You'll find me Justin Scott. Awesome. So guys,
Michael: that's gonna be all we one in Atlanta I know, but that's gonna be in the show notes below. So definitely go check it out.
And Justin, thank you for being with me on this Monday morning marketing episode.
Justin: Cool. Thanks man. Have a great week.