The GOLD Framework: Raffles That Actually Attract New Patients | GMS

What if your next raffle didn’t just collect names, but actually filled your practice schedule?

This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.

Instead, learn about the GOLD framework: Give, Observe, Leverage, and Deliver: a proven system designed to turn community engagement into real appointments. You’ll hear practical strategies and actionable examples on designing raffles with enticing, relevant prizes, crafting entry forms that spotlight true prospective patients, and nurturing leads with smart follow-up messaging. Whether you’re a dentist or practice manager, you’ll leave armed with fresh ideas and a clear plan to host raffles that actually generate new patients.

What You'll Learn in This Episode:

• The top four reasons most dental raffles fail to deliver new patients
• Why prize relevance is critical to attracting potential patients
• How to design entry requirements that highlight genuine buyer intent
• The psychology behind reciprocity and how to trigger it in raffles
• The importance of outlining an effective follow-up plan for participants
• How the GOLD framework (Give, Observe, Leverage, Deliver) ensures raffle success
• Creative examples of experience-driven and partner-powered prizes
• Steps to position your practice as the “hero” in your community
• How to craft follow-up messages that convert participation into booked appointments

Press play to unlock the blueprint to patient-generating raffles!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

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