5 Core Metrics You Need to Succeed in Ground Marketing: A Data-First Approach for Dentists | GMS

Are your ground marketing events driving real results or just foot traffic with no follow-through?

Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should measure: contacts captured, same-day appointments booked, 24-hour conversions, show rate, and 30-day revenue. You’ll learn why your marketing events should function as mini-labs, designed to capture data, test new tactics, and fine-tune your approach for maximum patient growth.

We’ll guide you step-by-step through capturing leads more effectively, creating urgency for same-day bookings, and turning opportunities into real appointments within 24 hours. Discover practical language tweaks and reminder systems that boost your show rate and ensure new patients walk through your door. Plus, find out how to track 30-day revenue so you know which efforts yield actual ROI—and when it’s time to double down or walk away from a partnership. You’ll leave with a proven framework for assessing, adjusting, and amplifying your ground marketing strategies (all rooted in actionable data and smart experimentation.)

What You’ll Learn in This Episode:

• Why focusing on five core metrics outperforms tracking vanity data
• The step-by-step system for capturing quality leads at every event
• How to create urgency and book more same-day appointments
• Techniques for converting leads within 24 hours for higher success
• Scripts and strategies to improve your show rate dramatically
• How to tie each event to measurable, 30-day revenue outcomes
• Diagnosing weak spots (what your data tells you about your marketing gaps)
• The formula for running controlled, effective marketing experiments
• How to run productive team meetings for ongoing ground marketing success
• Clear benchmarks for deciding when to invest in or drop partnerships

Tune in now to turn your ground marketing events into real, revenue-generating engines for your practice!

‍

‍

Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!