How to Host an Open House Event That Will Fill Your Dental Schedule | Part 2

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Show Notes

What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients?

Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn’t just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is unforgettable and your practice is the star. This episode is packed with four core strategies: memorable ground marketing, digital co-promotion, energized partnerships, and a high-impact countdown. From using clear scripts to recruit local businesses as co-hosts, to creating co-branded social posts and videos that reach entirely new audiences, you’ll see exactly how to transform potential partners into rallying fans for your event.

Beyond promotion, Michael walks you through an open house experience designed as a three-act play: warming up guests, building trust through hands-on experiences, and creating a celebratory close that turns attendees into loyal patients. Discover the exact roles your team should play, how to structure interactive tours and talks, and why making it fun for families leaves a lasting impression. You’ll also learn how to ensure the good will lasts long after the event, with a multi-sequence follow-up plan tailored for each guest. With scripts, timing blueprints, and actionable resources, this episode delivers not just the “what,” but the crucial “how” to make your open house the community event of the season.

What You'll Learn in This Episode:

The four-pillar strategy for a sold-out, community-driven open house
Step-by-step tactics and scripts for inviting local business partners as co-hosts
How to leverage co-branded digital content for massive audience reach
Best timing for social spotlights, boosted ads, and RSVP campaigns
Designing your event as a “three-act play” for maximum impact and conversions
Assigning dynamic team roles for personalized guest experiences
Creating interactive, family-friendly activities that build emotional engagement
The essentials of crafting persuasive email and text follow-ups after the event
How to use storytelling, social proof, and urgency to drive bookings

Hit play to unlock the blueprint for an open house that turns the community’s curiosity into your practice’s loyal patients!

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