Small Budget, Big Results: Leveraging Your Community Outreach as a Dental Leader

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Show Notes

How do top dental practices fill their chairs without spending thousands on ads?

This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location.

You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line!