Beyond the Holidays: Innovative Seasonal Campaigns for Local Growth | GMS

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice!

This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with your community.

Packed with practical inspiration, Michael walks you through inventive campaign ideas like the Summer Smile Hydration Campaign, partnerships with kids’ summer camps, and creative collaborations with neighborhood ice cream and coffee shops. He doesn’t just stop at ideas—each campaign comes with pro tips for branded swag, tried-and-true outreach scripts, and relationship-building strategies. The episode also covers back-to-school moves, hands-on pop-up events in gyms and co-working spaces, and weather-based promotions designed to spark instant engagement. By the end, you’ll have a game plan brimming with actionable steps, scripts, and long-term tactics that elevate your practice’s presence and real-world impact.

What You'll Learn in This Episode:

• How seasonal ground marketing taps into shifting community needs and habits
• Step-by-step guidance for executing a Summer Smile Hydration Campaign
• Creative ways to collaborate with local kids’ camps, ice cream shops, and coffee shops
• How to craft winning outreach scripts and messages for local partnerships
• Tips for impactful back-to-school campaigns, including teacher gifts and sports mouth guards
• Techniques for using quarterly wellness pop-ups and weather-triggered flash promotions
• Follow-up strategies to nurture partnerships and convert connections into referrals

Hit play now to unlock proven seasonal campaigns and scripts you can use to power up your ground marketing all year long!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Host: Michael Arias

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