How Wellness Branding Helps Dentists Attract Better Patients | Dr. Kevin Faist | 620

What if the biggest barrier to treatment acceptance isn’t your clinical skill, but the way patients feel before they ever meet you?

In this episode, Dr. Kevin Faist shares how his background in psychology shaped the way he thinks about dentistry, trust, and patient behavior. After graduating at the top of his class and entering a Chicago DSO, he quickly learned that great dentistry doesn’t matter if the wrong patients are walking through the door. A painful lesson from low-cost promotions taught him that discount-driven marketing often attracts patients who don’t value comprehensive care.

Now practicing in Manhattan Beach and Redondo Beach, Dr. Faist explains how his practice has intentionally positioned itself as a local wellness brand instead of a traditional dental office. From Instagram and neighborhood events to school wellness expos and surf club gatherings, his team builds trust long before the first appointment. He also walks through their two-hour new patient experience, including sleep screening, iTero scans, AI-assisted education, anxiety-reducing design, and psychology-based case presentation that helps patients connect the dots without feeling sold.

What You'll Learn in This Episode:

• Why clinical excellence alone does not guarantee trust or referrals.
• How discount promotions can attract the wrong type of patient.
• Why your marketing should reflect the values of your ideal patients.
• How to position dentistry as part of overall health and wellness.
• Why local, community-based marketing can outperform generic ads.
• How Instagram became a top new patient generator for the practice.
• What makes a two-hour new patient exam work financially and emotionally.
• How to use silence and patient-led discovery in treatment conversations.
• Ways to reduce dental anxiety through environment and comfort systems.
• How team leadership systems help the practice run more smoothly.

Listen now to learn how psychology, wellness branding, and intentional patient experience can help you attract patients who truly value your care.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Kevin Faist

Check out Kevin's Media:

Practice: https://www.fulbrightdental.com/

Instagram: https://www.instagram.com/fulbrightdental/

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Mentions & Links:

Tools & Technology

• iTero — Digital intraoral scanner used on every new patient
• Pearl — AI-powered X-ray analysis tool used for second opinions and patient education
• Invisalign simulation — Used during consultations to show patients their scan in detail
• Zoom Whitening — Referenced as a patient referral incentive

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Host: Michael Arias

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