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Show Notes
Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!
This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.
In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.
What You'll Learn in This Episode:
- Ways to identify and attract ideal patients for a niche dental practice
- How local demographic shifts impact practice strategies and marketing effectiveness
- The importance of a hospitality-focused team and patient-centric systems
- Tips for designing memorable new patient experiences from the first touchpoint
- Strategies for evolving marketing from generalist tactics to laser-focused outreach
- Why patient retention often matters more than new patient acquisition
- The value of mentorship and peer support for new practice owners
- Real-world examples of problem-solving through trial and error
- The emerging role of AI technology in contemporary dentistry
- Insights into the emotional and operational realities of niche practice ownership
Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!
Sponsors:
Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/
Guest: Dr. Rahul Kallianpur
Practice Name: Hudson Dental Co.
Check out Rahul's Media:
Website: https://www.hudsondentalco.com/
Practice Instagram: https://www.instagram.com/hudsondentalco/
Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/
Host: Michael Arias
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