How Personal Touch Beats DSOs: Lessons from Private Practice | Dr. Whitney & Steve Sebree | 586

When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead?

In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive, nonjudgmental care (often in contrast to experiences at larger DSOs.)

Dr. Whitney and Steve dive deep into the realities of running a small private practice in a DSO-saturated area, revealing how quality care and trust win over patients despite competitive pricing challenges. They openly discuss the impact of team changes on their systems, the lessons learned from these challenges, and how adapting with better processes and hiring has made their practice stronger. The conversation wraps up with actionable wisdom on compassionate communication, the crucial role of mentorship, and why giving yourself grace is essential when building a practice (and a life) together.

What You'll Learn in This Episode:

• How to create a community-focused, patient-first dental practice
• Smart marketing tactics that resonate with retirees and new patients
• Advantages and challenges of practicing among Dental Service Organizations
• The power of free second opinions to establish credibility and trust
• Why longer consultations can transform patient relationships
• Lessons learned from staff turnover and operational hiccups
• How process-driven hiring improves practice management
• Simple strategies to boost new patient conversion over the phone
• Balancing business partnership and marriage in a high-touch practice
• Advice for new dentists on embracing mistakes and enjoying the journey

Hit play to uncover practical, heartfelt strategies for building a dental practice focused on people, not just numbers.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Whitney and Steve Sebree

Practice Name: Breez Dental

Check out Whitney and Steve's Media:‍

Website: https://breezdental.com/

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Host: Michael Arias

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Join this podcast's Facebook Group: The Dental Marketer Society

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