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Show Notes
How can you build a flourishing cosmetic practice in a saturated market like Chicago? In this episode, Dr. Brittany Dickinson takes us on her inspiring journey of acquiring a dental practice amidst the vibrant cityscape of Chicago. From her methodical decision to move from Miami to the Windy City, Brittany shares how she built her completely fee-for-service office that caters to cosmetic dentistry, all while managing a start-up injectables boutique. Her story is filled with insightful experiences about balancing professional ambitions with personal well-being, choosing the right location, and taking strategic risks—especially during uncertain times.
Dr. Brittany delves deep into her entrepreneurial spirit, recounting the early challenges of long hours in a corporate dental group and the pivotal moment when she sought a more balanced, fulfilling life by owning her practice. She offers a detailed look at her team management philosophy, including a unique profit-sharing model that fosters a mutually invested work environment. Brittany's innovative marketing strategies, focusing on community involvement and leveraging social media platforms, showcase her adaptive approach to attracting new patients. By emphasizing the importance of a strong personal brand and continuous learning, Brittany's story is a masterclass in strategic decision-making and resilience for aspiring practice owners.
What You'll Learn in This Episode:
- How Dr. Brittany Dickinson strategically chose Chicago for her practice
- The challenges and rewards of transitioning from a corporate group to owning a practice
- The benefits and workings of a profit-sharing model for team management
- Innovative marketing strategies focusing on community involvement
- The role of social media platforms like Instagram and LinkedIn in patient attraction
- The importance of balancing professional and personal life in pursuing a fulfilling career
- Tips on building a strong personal brand and the value of continuous learning
Ready to be inspired by a tale of courage, strategy, and personal fulfillment? Tune in now to hear Dr. Brittany Dickinson's story.
Sponsors:
CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: https://thedentalmarketer.lpages.co/carestack/
Guest: Dr. Brittany Dickinson
Practice Name: Sugar Fix Dental
Check out Brittany's Media:
Website: https://sugarfixdental.com/
Website: https://plumproom.com/
Instagram: https://www.instagram.com/drbrittanydickinson/
Other Mentions and Links:
Tools/Resources:
Organizations:
Books:
The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get on With Your Life
Brands:
Host: Michael Arias
Website: The Dental Marketer
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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