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Show Notes
How is data driving the dental industry now more than ever? In this episode, we dive deep with Steven Maroulis, the visionary CEO of Jarvis Analytics, to explore the transformative power of data analytics in the dental industry. Steven takes us on a fascinating journey from his beginnings in a marketing agency to spearheading a company that's reshaping how DSOs and group practices operate. You’ll hear about the pivotal moments in Jarvis Analytics' evolution, including their significant partnership with Henry Schein One, and how their innovative solutions are driving operational efficiency and enhancing patient experiences.
Steven unpacks the critical metrics that DSOs need to track—like new patient acquisition, retention rates, and no-show percentages—and shows how focusing on these key performance indicators can lead to smarter, data-driven decisions. He discusses the role of modern technologies like AI and automation in eliminating manual tasks, thus allowing staff to dedicate more time to patient care. Through real-life examples, Steven explains the powerful impact of targeted marketing campaigns on patient acquisition and retention. You'll even hear about how detailed patient data can set up your Invisalign days for success, effectively turning your community into committed patients. By the end of this episode, you'll understand why embracing data analytics is not just a trend, but a game-changer for dental practices.
What You'll Learn in This Episode:
- How Steven Maroulis transitioned from marketing to data analytics in the dental industry.
- Key milestones in the growth and evolution of Jarvis Analytics.
- The essential KPIs dental practices should track to improve operational efficiency and patient experience.
- How to effectively reduce no-show rates with automated patient reminders.
- The role of AI and automation in driving practice efficiency.
- Detailed patient data's impact on running successful targeted marketing campaigns.
- Practical examples of boosting conversion rates for procedures like Invisalign.
- Steven’s vision for the future of fully automated data collection and analysis in dental practices.
Let's dive into this episode with, Steven Maroulis, to discover how data analytics can take your dental practice to the next level!
Sponsors:
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Guest: Steven Maroulis
Business Name: Jarvis Analytics
Check out Steven's Media:
Website: https://www.jarvisanalytics.com/
Email: steven@jarvisanalytics.com
Henry Schein One Benchmark Report 2024: https://info.henryscheinone.com/2024_benchmark_study
Other Mentions and Links:
Terms:
ROAS - Return on Ad Spend
Software/Tools:
Practice Management Software:
Dental Brands/Businesses:
Establishments/Organizations:
People
Host: Michael Arias
Website: The Dental Marketer
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Join this podcast's Facebook Group: The Dental Marketer Society
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