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Show Notes
Could personal branding and virtual care be the x-factor for your practice? In this episode, I'm sitting down with Melissa Turner, an industry powerhouse affectionately known as the @thetoothgirl on Instagram. Melissa unveils her fascinating journey from dental hygiene to co-founding pivotal industry events like the Denobi Awards and the National Mobile & Teledentistry Conference. She breaks down the art of building authentic, community-focused brands for dental practices. Melissa shows how practices can shift from overly credential-focused messaging to patient-centered marketing, using genuine team photos and local community engagement to tell a compelling brand story.
But the conversation doesn't stop at branding. We get into cutting-edge strategies for enhancing patient retention through virtual care and mobile services. Melissa passionately advocates for incorporating telehealth and mobile units to meet patients' evolving needs, especially as the population becomes more mobile. She envisions a future where every dental practice offers both in-office and remote care, ensuring no patient is left behind due to mobility or geographical restrictions. The episode wraps up with Melissa sharing her personal strategies for maintaining motivation and growth, including the importance of a balanced life and supportive work environments. This episode is packed with practical tips and visionary ideas that might be the next step for your practice!
What You'll Learn in This Episode:
- How personal branding can grow your practice.
- The importance of community engagement in building an authentic brand.
- Common pitfalls to avoid in dental practice marketing.
- Strategies for improving patient retention through virtual care.
- The future of dental practices incorporating mobile and telehealth services.
- Effective work-life balance strategies for dentists.
- The importance of supportive work environments, especially for parents.
- Practical steps for setting boundaries and maintaining personal growth.
Tune in today to learn the ins and outs of branding, virtual care, and the future of dentistry, with Melissa Turner!
Sponsors:
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Guest: Melissa Turner
Business Name: Cellerant Consulting Group
Check out Melissa's Media:
Website: https://www.melissakturner.com/
Instagram: https://www.instagram.com/thetoothgirl/
LinkedIn: https://www.linkedin.com/in/melissakturner
Other Mentions and Links:
Software/Tools:
Organizations/Events:
The Denobi Awards Red Carpet Gala
National Mobile & Teledentistry Conference
Brands:
Host: Michael Arias
Website: The Dental Marketer
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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