The Bloody Tooth Guy's Take on Honing Your Skillset in Oral Surgery | Dr. Jason Auerbach | 509

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Show Notes

How does a oral surgeon transform into a social media sensation WHILE building a thriving multi-location practice? In this episode, we dive deep with Dr. Jason Auerbach, an oral maxillofacial surgeon who not only founded Riverside Oral Surgery but also became the popular Instagram persona "Bloody Tooth Guy." Jason unveils his entrepreneurial journey, giving you a glimpse into how he turned his practice in River Edge, New Jersey, into an industry leader. He shares his road map to success, highlighting the importance of optimal patient experience, strategic acquisitions, and genuine communication with referring doctors. His story is a testament to how balancing clinical artistry with business prowess can result in a flourishing practice.

Jason also elaborates on how social media has played a pivotal role in shaping his personal brand. His Instagram account, initially aimed at surgically-minded young dentists, has unexpectedly amplified his practice’s reputation. However, what's truly fascinating is how Jason separates the content for his personal brand from that of Riverside Oral Surgery, ensuring a clear focus on expert patient care. He discusses the balance needed between embracing emerging technologies like digital dentistry and robotics while preserving the human touch. The episode is peppered with Jason's insights on maintaining authenticity, fostering a supportive work culture, and prioritizing steady, incremental improvement. Whether you have years of dental experience or are just starting out, Jason provides valuable advice in this episode.

What You'll Learn in This Episode:

  • The journey of transforming a single practice into a successful multi-location entity.
  • Importance of referral management and transparent communication with referring doctors.
  • Strategies for cultivating a positive and hospitable environment for patients and staff.
  • The role of social media in building a personal brand and enhancing a practice’s reputation.
  • Balancing technological advancements in dentistry with clinical artistry.
  • Insights on authenticity, perseverance, and incremental improvement for long-term success.

Ready to get inspired by the dynamic world of modern oral surgery? Tune in to this episode now!


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Guest: Dr. Jason Auerbach

Practice Name: Riverside Oral Surgery

Check out Jason's Media:


Jason's Instagram:

Practice Instagram:


Other Mentions and Links:


Dr. Pimple Popper

Elon Musk

Jeff Bezos


Max Surgical Specialty Management



New York University (NYU)

Kings County Downstate Medical Center

Prudential Center

Host: Michael Arias

Website: The Dental Marketer

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