504: Is Your Marketing Strategy Missing the Mark? Here's How to Fix It | Karen Galley

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What does it take to successfully market a practice and bring in new patients in today's world? In this compelling episode I'm sitting down with, Karen Galley, the insightful co-owner and president of Patient News and Practice ZEBRA. With over 30 years of specialized experience in dental marketing, Karen takes us on a journey through the foundational elements of successful dental marketing strategies. She sheds light on the unique offerings of Practice ZEBRA, a versatile software product that enhances marketing efforts through comprehensive services like call tracking, scoring, and detailed KPIs for marketing success. Whether you are just starting out or looking to optimize your current marketing, Karen's vast knowledge provides a robust solution tailored precisely for dental practices.

Throughout our conversation, Karen digs up the common marketing pitfalls that dental practices often encounter. Karen provides a magnifying glass into these errors, breaking them into three categories: strategic, operational, and executional. From the lack of clear differentiation in a practice's mission, to operational inefficiencies like poor call handling, each mistake is explored with an eye toward solutions and optimization. Karen’s advice doesn’t just stop at identifying problems though; she offers actionable strategies to improve your marketing approach by emphasizing consistent brand messaging, thorough market research, and effective budget allocation. This episode is an indispensable guide for dental professionals looking to enhance their marketing game.

What You'll Learn in This Episode:

• How to identify and correct strategic, operational, and executional marketing mistakes in your practice.
• The unique features of Practice ZEBRA and how it can streamline your marketing efforts.
• The importance of understanding your practice's unique selling proposition.
• Advice for aligning marketing strategies with your practice’s vision and goals.
• Tips for efficient resource and budget allocation in dental marketing.
• How to analyze marketing attribution and channel ROI to maximize returns.
• Insights into refreshing your online presence with modern web design and SEO practices.

Let's transform your practice's marketing efforts with, Karen Galley, today!

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Sponsors:
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Oryx: an all-in-one cloud-based dental software created by dentists for dentists.
Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/

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Guest: Karen Galley

Business Name: Patient News

Check out Karen's Media:

Website: http://patientnews.com‍

Free Consultation & Demographic Review: https://patientnews.com/consultation‍

More New Patients/Practice Awareness: https://patientnews.com/portfolio/direct-mail-neighborhood-newsletters‍

Websites & SEO:
https://patientnews.com/portfolio/websites-seo
https://patientnews.com/messy-mistakes-in-dental-websites‍

Free Downloads:
https://patientnews.com/whitepaper-download-how-top-dentists-generate-revenue
https://patientnews.com/whitepaper-download-is-direct-mail-dead

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Other Mentions and Links:

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Software/Tools:

Google Ads

Practice ZEBRA

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Helpful Resources:

Practice Growth Calculator

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Books:

Understanding Dental Insurance: A Guide for Dentists and their Teams

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People:

Dr. Shahin Safarian

Dr. Travis Campbell

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Host: Michael Arias

‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.