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Show Notes
How does one successfully launch a boutique dental practice in a saturated market like New York City? In this episode, we speak to, Dr. Arti Jagirdar, who shares her journey of establishing Flatiron Dental, a distinguished dental practice that offers more than just the basics. She offers a candid account of her decision to adopt a patient-centric, fee-for-service model and its subsequent impact on the practice. Dr. Jagirdar’s unique offerings such as sleep apnea treatments and airway consultations have been key in differentiating Flatiron Dental in the bustling cityscape of New York.
We also delve deeper into the nitty-gritty of setting up shop, from navigating lengthy lease negotiations to the vital role of legal consultations in contract signings. Dr. Jagirdar also recounts the unexpected challenge of a trademark battle over her practice's name, underlining the importance of resilience, legal advice, and the power of standing by your choices with integrity. Rounding up the conversation, we discuss the critical role of cultivating relationships and harnessing the power of word-of-mouth in attracting new patients to your practice, and how becoming a thought leader in the dental community can build a strong brand presence.
What You'll Learn in This Episode:
- The importance of a unique service offering in a densely saturated market
- Insights into the fee-for-service model in dentistry
- Why never to sign a contract without a lawyer's approval
- How to handle unexpected challenge such as trademark disputes
- The power of word-of-mouth and relationships in building a patient base
- The potential for thought leadership to strengthen your brand
Don't miss this episode full of valuable insights from Dr. Jagirdar - it's brimming with lessons for anyone wanting to make their mark in a competitive market!
Guest: Dr. Arti Jagirdar
Practice Name: Flatiron Dental
Check out Arti's Media:
Website: https://www.flatirondentalnyc.com/
Instagram: https://www.instagram.com/flatirondental/
Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653
Other Mentions and Links:
Podcasts:
Books:
Software:
Businesses/Brands:
- Henry Schein
- Wonderist Agency
- HDA Accounting Firm
- Method - Unified Smiles
- Tend Offices in NYC
- Ideal Practices
- Breakaway Seminars
- Invisalign
- Queensboro Plaza Dental Care
Locations/Establishments:
Banks/Financial Institutions:
Organizations:
People/Connections:
- Robert Montgomery
- Dr. Michael Nguyen
- Dr. Frank Spear
- Dr. Alina Lane - all smiles Dentistry
- Alan Withall - Henry Schein
- Dr. Scott Leune
- Jayme Amos - Ideal Practices
- Elizabeth Mulderig - Ideal Practices
- Reed Wrisley - Practice Real Estate Group
- Patrick Black - Precision Contracting Corp
- Jaclyn Ionin - Intellectual Property Attorney
- Mike Gharib - Ideal Practices
- Chrystle Cu - Cocofloss
Other:
Host: Michael Arias
Website: The Dental Marketer
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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