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Show Notes
How does a dedicated dentist navigate her way to owning her own practice while facing an array of personal and professional challenges? This episode provides a close look at the journey of Dr. Ana Santana Guerrero, a fiercely resilient dentist who left her home country, dealt with educational re-equivalence, braved high-stake exams, grappled with intense competition, and still managed to realize her dream of owning a dental clinic. We dissect Ana's transition from an associate to an owner in depth, illuminating her unwavering focus on goal setting and how an "unfortunate event" acted as a catalyst for her to leap into the world of self-owned practice, offering a relatable, deeply inspiring tale.
Navigating the nitty-gritty of running a practice isn't easy, even more so when it's in a foreign country. Learn the ropes as Dr. Ana Santana Guerrero shares her experiences on various aspects of managing a dental clinic - from selecting an optimal location to staff management, from dealing with financial nuances to creating a unique, patient-centered practice. We also delve into her marketing strategies and discuss how humanizing her approach and prioritizing personalized communication played a key role in patient retention.
What You'll Learn in This Episode:
- How to balance bills, staff salaries, and personal compensation in the early stages of practice.
- Importance of goal setting for personal and professional growth.
- Effective strategies for creating a patient-centric experience.
- The power of word-of-mouth and real-world interactions in marketing.
- How to navigate ethical dilemmas in the dental industry.
- Insights on dealing with companies in the dental arena.
Don't miss out on this enlightening conversation packed with actionable insights and inspiration!
Guest: Dr. Ana Santana Guerrero
Practice Name: Astra Dental
Check out Ana's Media:
Website: https://www.astradental.ca/
Email: info@astradental.ca
Instagram: https://www.instagram.com/astra.dental
Facebook: https://www.facebook.com/ASTRA.DENTAL.CLINIC
Other Mentions and Links:
Software/Services:
Businesses/Vendors:
Products/Brands:
TV/Publications:
Establishments:
Host: Michael Arias
Website: The Dental Marketer
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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