482: Boutique Practice or Large DSO? Deciding Where to Take Your Dental Career | Dr. Preeya Genz

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In this gripping episode of The Dental Marketer, follow the journey of Dr. Preeya Genz, from her early dreams of becoming a dentist to becoming the proud owner of her own practice, "the Whole Tooth," in Dallas, Texas. Dr. Genz shares her experiences working in different environments, including high-stress Dental Services Organizations (DSOs), sharing their impact on her career, her values, and her life. Listen as she talks about her dream boutique practice, how it faltered, and the trials she faced while working in her second DSO. Gain insight into her attempt at a practice partnership, the reasons why it didn't pan out, and the leap of faith she took to win her dream by purchasing her own practice on a loan.

Tune into The Dental Marketer today to hear Dr. Genz's journey navigating the highs and lows while pursuing her dental dream!

Guest: Preeya Genz

Practice Name: the Whole Tooth

Check out Preeya's Media:

Website: https://www.thewholetoothtexas.com/

Instagram: https://www.instagram.com/thewholetoothtexas/

Facebook: https://www.facebook.com/TheWholeToothTexas

Other Mentions and Links:

Tools/Resources:

Locations/Establishments:

Businesses/Brands

People/Communities:

Host: Michael Arias

Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

What You'll Learn in This Episode:

  • How Dr. Genz's early exposure to dentistry shaped her career path.
  • The struggles she encountered working in a high-stress DSO environment and how it influenced her values.
  • The ride of running a boutique-style dental practice and the economic downturn that led to its demise.
  • The impact of changing management practices and policies on overall work environment in her second experience with a DSO.
  • The reason behind her decision to buy her own dental practice.
  • The maneuvering skills needed to team build and set professional boundaries, inside and outside the office.
  • How to strike a perfect balance between a career as a healthcare provider and a business owner.


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