427: Gary Bird | Your Marketing Dollars May Be Slipping Through the Cracks Without These Systems

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Guest: Gary Bird

Business Name: SMC Dental Marketing

Check out Gary's Media:‍

Instagram: @thegarybird

His Podcasts: Dental Marketing Theory and Dental Rift Podcast

The Kolbe Test

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Host: Michael Arias

‍Website: The Dental Marketer

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Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• If you have ADHD, it might be an advantage as an entrepreneur!
• You need 3 types of people in a successful business: The make it up person, the make it real person, and the make it recurring person.
• You can have the best marketing in the world, but if your phone or internal systems are lacking it won't matter.
• Dentists typically go through 3 phases: Getting good at their craft, learning entrepreneurship, and then learning leadership.
• Creating a great team culture not only attracts A-list team members, but repels team members you don't want!
• Be sure to hone in on systems in your practice that involve handoffs from one team member to another. This is an easy place for things to slip between the cracks.

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