423: Trey Lawrence | A Deep Dive on the Legality of Your Practice's Promotional Efforts

No items found.

Listen & Share

Show Notes

Join this podcast's Facebook Group: The Dental Marketer Society

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

[Click here to leave a review on iTunes]

Guest: Trey Lawrence

Business Name: American Association of Orthodontists

Check out Trey's Media:

TikTok: @theorthattorney

YouTube

Instagram: @theorthattorney

Host: Michael Arias

Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

  • Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
  • As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
  • It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
  • Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
  • Always get permission to use patient photos and clearly state what they will be used for.


Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

[Click here to leave a review on iTunes]

Our Sponsors & Their Exclusive Deals:

cloud-based-dental-software

CARESTACK | Cloud-Based Dental Software

Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!

Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

dandy-free-scanner

Dandy | The Fully Digital, US-based Dental Lab
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here:
meetdandy.com/tdm !

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.

Click here for Mango Voice's completely FREE startup package! OR Click here to get 2 FREE MONTHS with Mango Voice

emitrr

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

Thank you for supporting the podcast by checking out our sponsors!