423: Trey Lawrence | A Deep Dive on the Legality of Your Practice's Promotional Efforts

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Show Notes

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Guest: Trey Lawrence

Business Name: American Association of Orthodontists

Check out Trey's Media:

TikTok: @theorthattorney


Instagram: @theorthattorney

Host: Michael Arias

Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

  • Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
  • As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
  • It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
  • Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
  • Always get permission to use patient photos and clearly state what they will be used for.

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