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Show Notes
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Guest: Trey Lawrence
Business Name: American Association of Orthodontists
Check out Trey's Media:
TikTok: @theorthattorney
Instagram: @theorthattorney
Host: Michael Arias
Website: The Dental Marketer
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
My Key Takeaways:
- Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
- As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
- It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
- Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
- Always get permission to use patient photos and clearly state what they will be used for.
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