Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
Always get permission to use patient photos and clearly state what they will be used for.
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