339: Dr. Robert "Bob" Martino | Wilson Martino Dental & Smile Defenders

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Guest: Dr. Robert "Bob" Martino

Business Name: Wilson Martino Dental & Smile Defenders

Check out Bob's Media & Bio:



Dr. Robert "Bob" Martino is a native of the Clarksburg area. He is a 1983 graduate of Washington Irving High School and a 1990 WVU School of Dentistry graduate. Following dental school, Dr. Martino practiced dentistry in the Bridgeport and Buckhannon areas.  Currently, Martino owns and operates 7 Dental Practices in West Virginia presiding as CEO over Wilmar Management Company.  They currently have over 100 employees in West Virginia.  The core value of the company is to serve West Virginia.  Wilson Martino Dental is very active in their communities including collecting Coats for the needy, Free dental day for kids at each of its locations, and a Candy Buy Back Program in which they buy kids extra candy at Halloween and then send it to our Troops overseas.

Dr. Martino is also a founder and CEO of EASW, a worldwide aeronautics company focused on repairing airplanes and their engines.  This business has a long list of exclusive clients including NetJets and Pratt Whitney.   EASW currently has 24 employees.

In 2012, Dr. Martino co-founded Dentist Select, along with several other elite dentists from around the country.  In 2012 the group launched OraCare, a dental mouthwash designed to fight bacteria and infection within the mouth and help cure bad breath.  He is currently CEO.

In 2013, Dr. Martino founded Freedom Day USA, a National Thank You Movement for our Active Military and their immediate family members, along with our Veterans.  Freedom Day USA takes place on the 2nd Thursday of each October, during which, businesses from across the Country say “thank you” to their honored guests by providing offers such as free services, goods, gifts and etc…  The movement initially began in dentistry, with dental teams providing free care, and has seen growth to include businesses from all markets.  Freedom Day provided over $15 million of free services to more than 50,000 military members and their families.  You can learn more at: www.FreedomDayUSA.org.

Dr. Martino is the managing partner of iSelectMD, a national telemedicine company whose focus is to lower healthcare cost and make access easier for patients by connecting them with doctors via the telephone or video.

In 2019 Dr. Martino and his team launch The Smile Defenders, a group of dental heroes that help making going to the dentist fun for children.   They license the concept to other offices throughout the country.   They currently have offices in California, Las Vegas, Alabama, Florida and West Virginia.  

Aside from professional interests, Dr. Martino is an avid sports fan and is currently Notre Dame High School’s Head Girls basketball coach.  He is heavily involved in the Harrison County Humane Society and St. Mary's Elementary School/Notre Dame Middle and High Schools.  Dr. Martino resides in the Bridgeport, West Virginia, area with his wife Lori, their two daughters, twin boys and 8 dogs (all adopted from the Martino House for Cats and Dogs).

Host: Michael Arias
Website: The Dental Marketer
Join the podcast's Facebook Group: The Dental Marketer Society


My 3 Key Takeaways:

  • How Bob oversees and manages 120 employees.
  • Why Bob believes every single hygienist needs an assistant and how this will increase your overall collections/ production.
  • What's Bob's "bonus system" look like for his employees.

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