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Show Notes
Episode 33 is LIVE! Here in this dental marketing podcast we talk and expand on just how powerful having an online presence can and is! There is no more "do you do online marketing?" You either do it or you're very bad at it. If you're telling yourself right now that your website is "OK" and your social media presence is "OK" then not only are you, of course, missing out on new patients but your sending a bad signal out to your community by letting them know you are TOO BUSY to socialize with your community on social media. It's letting your community know you don't bother to educate and share only if they are in your office and paying your for something (even though that may be slightly true... you don't want your community to know that! That makes you sound like a money-hungry dentist!)
We also really expand on how the type of patient you want (you know the high quality loyal patients) are out there but your marketing may probably be contradicting that vibe which means you will attract another demographic or market or you won't attract anyone at all! So make sure your marketing is right and goes hand in hand with your advertising and selling (yes selling and marketing are different and we explain how in this episode.) SO really pay close attention as we help you succeed in having the patients and practice you've always wanted.
Steve Parker is the president and CEO of Excellence in Dentistry and The Profitable Dentist Magazine.
He has published articles in industry journals, spoken nationally on innovative systems and processes, and have been retained to coach strategic and functional change within evolving organizations.
After many years in the dental industry, Steve's main focus and efforts is on building Excellence In Dentistry, LLC and The Profitable Dentist Magazine into industry-leading brands, dedicated to enhancing the business of dentistry for all of you in the dental industry.
It is his mission to position these pioneering brands into the industry's leading resources of information, products and services designed to aid dental practice owners in their startup, growth, and exit strategies.
STEVE PARKER'S LINKS:
STEVE PARKER'S LINKEDIN
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