298: Dr. Alexander Blaseio | Genuine Orthodontics

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Guest: Dr. Alexander Blaseio

Practice Name: Genuine Orthodontics

Check out Alexander's Media & Info:

Quick Ceph Systems (my side hustle): https://www.quickceph.com

Do it yourself demographics links: https://www.google.com/maps/d/u/0/, http://kml4earth.appspot.com/circlegen.html, http://mcdc.missouri.edu/applications/capsACS.html

Paid demographics (I didn’t mention this in the interview but also found this helpful): https://eoshealthcaremarketing.com

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Host: Michael Arias‍
Website: The Dental Marketer‍‍
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My 3 Key Takeaways:

• How Alex did his own demographics research:

1. What you do is map points of interest on Google My Maps (could be other dental offices, could be schools)
2. Pick a few locations you're interested in
3. Draw circles using the kml4earth circle generator
4. Put it all together in Google Earth.
5. Once you have the radii, you can count your points of interest within each one, and you can pull radial population data using the Missouri Census Data Website

• How he uses Google Searches/ Google Analytics to see whose searching for "ORTHO" and when they are searching throughout the year for his marketing.
• What helps Alex make decisions fast.

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