Have you ever wanted to market to schools in your community?

‍

More specifically, ever wondered how you can get into public schools, talk to the children and staff, do a presentation for the school, and build a strong referral/ partnership with you local public schools?

‍

This article will show you exactly how to do that, step by step. So bookmark it and save it.

‍

Public schools often offer educational programs and events to students to supplement their curriculum and provide additional learning opportunities.

‍

It's important to keep in mind that each school may have its own policies and procedures for scheduling presentations and events, so it's a good idea to familiarize yourself with these before reaching out to the school administration. 

‍

Additionally, you may need to provide information about your credentials and qualifications as a dentist, as well as any materials or resources that you will use during the presentation.

‍

HOW TO GET INTO PUBLIC SCHOOL

As a dentist, you can get into schools to do presentations to children by following these steps:

1. Research: Research the schools in your area and determine which ones might be interested in having a dental presentation for their students.
2. Network: Reach out to school administrators and teachers to introduce yourself and express your interest in doing a presentation for their students. Offer to provide informational materials or a demonstration to help illustrate the importance of oral health.
3. Develop a presentation: Create an engaging and educational presentation that is tailored to the age group and interests of the students. Make sure to incorporate interactive elements, such as games or hands-on activities, to keep the students engaged.
4. Offer incentives: Offer incentives, such as free toothbrushes or dental hygiene kits, to encourage students to participate in the presentation and take an active role in maintaining their oral health.
5. Follow up: After the presentation, follow up with the school to gather feedback and gauge their interest in future presentations. You can also offer to provide resources and materials to support the students' ongoing dental education.
6. Build relationships: Continuously build relationships with schools in your area to establish yourself as a trusted and knowledgeable resource for oral health education.

Now the trickiest part, is getting into these schools…

SPEAK TO THE SCHOOL ADMINISTRATOR

Why is it important to speak to the "school administrator"?

‍

Because they are the individuals responsible for scheduling presentations and events at the school. They are the ones who can provide you with the necessary information and approve your request to give a presentation to the students.

‍

By speaking directly with the school administrator, you can ensure that your presentation fits within the school's guidelines and meets the needs of the students. Additionally, you can discuss any logistical considerations, such as the length of the presentation, the best time for the presentation, and any equipment or materials that may be needed.

‍

Furthermore, speaking directly with the school administrator also helps to establish a relationship with the school and demonstrates your professionalism and commitment to educating students about the importance of oral health. This can be beneficial for future opportunities to work with the school and can help build your reputation as a knowledgeable and reliable dentist in the community.

‍

HOW TO LET THE SCHOOL ADMINISTRATOR KNOW YOU WOULD LIKE TO DO A PRESENTATION FOR THE CHILDREN

To reach out to school administrators to offer a dental presentation for their students, you can use the following methods:

1. Email: Write a professional and informative email introducing yourself and explaining your interest in doing a presentation for the students. Attach any relevant materials, such as a brochure or a description of your presentation, to the email.
2. Phone call: Make a phone call to the school office to introduce yourself and ask to speak with the administrator who is responsible for scheduling presentations and events. During the call, express your interest in doing a presentation and provide a brief overview of what you would like to cover.
3. Direct mail: Send a direct mail piece, such as a brochure or flyer, to the school administrator introducing yourself and highlighting the benefits of your presentation for the students.
4. Networking: Attend local events or meetings where school administrators are present and introduce yourself. Take the opportunity to strike up a conversation about your interest in doing a presentation and provide them with a business card or promotional materials.
5. Social media: Utilize social media platforms, such as LinkedIn or Twitter, to connect with school administrators and share information about your presentation. You can also use these platforms to share educational resources and engage with the education community.

Regardless of the method you choose, make sure to be professional, concise, and clearly explain the benefits of your presentation for the students and school.

‍

WHAT SHOULD YOU SPECIFICALLY SAY TO THE SCHOOL ADMINISTRATOR?

When reaching out to school administrators by phone or email to offer a dental presentation, it is important to be clear and concise in your communication. The following are some key elements that your call or email should include:

1. Introduction: Start by introducing yourself and your dental practice. Provide your name, contact information, and brief background on your experience and qualifications.
2. Purpose of the call/email: Clearly state the purpose of your call or email, which is to offer a dental presentation for the students at the school. Explain how the presentation will benefit the students and the school.
3. Description of the presentation: Give a brief overview of the presentation you would like to give, including the topics you will cover, the length of the presentation, and any interactive or hands-on elements you will include.
4. Availability: Mention your availability to schedule the presentation and if you have any specific dates or times in mind. If you have any special requirements, such as a projector or sound system, let the administrator know.
5. Follow-up: End the call or email by expressing your willingness to follow-up with the administrator at a later date and offering your contact information for any further questions.

‍

When speaking with the administrator, be professional and friendly, and emphasize the educational value and benefits of the presentation for the students. If you are sending an email, make sure to keep it short, easy to read, and include a clear call-to-action.

‍

Here’s a script:

You: Hello, may I speak with the administrator responsible for scheduling presentations and events at the school?

School administrator: Yes, this is [administrator's name]. How may I help you?

You: My name is [your name] and I am a dentist at [your practice's name]. I am reaching out because I would like to offer a dental presentation for the students at your school. Our presentation will educate students on the importance of oral hygiene and help them establish healthy habits that will last a lifetime.

School administrator: That sounds interesting. Can you tell me more about the presentation?

You: Sure! The presentation will be approximately 45 minutes long and will cover topics such as the importance of brushing and flossing, the role of diet in oral health, and how to prevent cavities and gum disease. We will also include interactive elements, such as a demonstration of proper brushing techniques, to keep the students engaged.

School administrator: That sounds great. When are you available to do the presentation?

You: We are flexible with our schedule and can arrange the presentation at a time that works best for your school. Would it be possible for us to schedule a time to discuss the details further and confirm a date and time for the presentation?

School administrator: Yes, that would be great. Can you send me an email with your availability and we can schedule a time to speak further?

You: Absolutely. Thank you for your time. I will send you an email right away. Have a great day!

‍

Here's a sample email reaching out to a school administrator:

Subject: Invitation for a Dental Presentation for Students at [School Name]

Dear [Administrator's Name],

My name is [Your Name] and I am a dentist at [Your Practice's Name]. I am writing to offer a dental presentation for the students at [School Name]. Our presentation is designed to educate students on the importance of oral hygiene and help them establish healthy habits that will last a lifetime.

The presentation will be approximately 45 minutes long and will cover topics such as the importance of brushing and flossing, the role of diet in oral health, and how to prevent cavities and gum disease. We will also include interactive elements, such as a demonstration of proper brushing techniques, to keep the students engaged.

We are flexible with our schedule and can arrange the presentation at a time that works best for your school. If you are interested, I would be happy to schedule a time to discuss the details further and confirm a date and time for the presentation.

Please let me know if you are interested and if there is a preferred method of communication for further discussions. I look forward to the opportunity to contribute to the oral health education of your students.

Thank you for your time and consideration.

Best regards,

[Your Name]

‍

THE BENEFITS OF GROUND MARKETING TO SCHOOLS

There are so many benefits when Ground marketing to schools!

‍

You’ll see:

- Increased visibility: By marketing to schools, you can increase your visibility and reach a larger audience. Schools are often central hubs of the community and can provide a valuable opportunity to showcase your brand and products to potential customers.

- Build relationships: Ground marketing to schools allows you to build relationships with teachers, parents, and students in your local community. These relationships can help to establish your business as a trusted and reliable source of products and services.

- Enhance brand awareness: By creating promotional materials specifically for schools and participating in school events, you can increase awareness of your brand and help to establish it as a familiar and recognizable name in the community.

- Foster goodwill: Ground marketing to schools can help to foster goodwill and a positive image for your business. By offering educational resources or incentives to students and staff, you can demonstrate your commitment to supporting the local community and promoting positive values.

- Generate new leads: Marketing to schools can also generate new leads and potential customers for your business. By offering discounts or special deals to students and staff, you can encourage them to visit your market and try your products, potentially leading to repeat business and referrals to others.

‍

Overall, ground marketing to schools can be a valuable strategy for businesses looking to establish a strong presence in the local community and build lasting relationships with potential new patients.

‍

For more strategies, ideas, and marketing advice, join my bi-weekly newsletter here.