You spend money on ads and marketing.
But what is the best way to maximize the number of prospective patients visiting your website to visiting your office?
Today, I will give you five easy steps to maximize the conversion rate by 40-60 %, and the results are FAST.
5 Steps to Increasing Your Conversion Rate FAST by 40-60% from prospective patients to patients showing up for their 1st appointment and scheduling their recommended treatment.
Step #1: Clarify what makes you different and find your “lead magnet" message.
Engage prospective patients with a clear proposition that helps them know who you are FAST! CLEAR VALUE PROPOSITION is the #1 differentiating low and high conversion rates.
One example is a "lead magnet” message offering a Clear Value Proposition
Step #2: Make the title and meta description super appealing with a CALL TO ACTION.
It should be a mini commercial for your dental office.
You want prospective patients to click on yours instead of your competitor.
Check out the example image. Many prospective patients search for “dentist near me,” and two examples of titles and meta descriptions as they show up on the search. Which one would you click? The second dental office has a compelling title, meta description, and call to action.
Step #3: Optimize your landing page for high conversions.
Patients are clicking and visiting your website; let's discuss your landing / front page. To assure a high conversion rate, you should have those things:
A. Clear VALUE PROPOSITION is the #1 factor making a difference between 10% vs. a 60% or more conversion rate. It should be clear on your landing page.
B. Find your “lead magnet” picture to engage patients’ interest immediately.
C. Have a video from your office welcoming patients, and be sure to explain your value proposition that solves their problem.
D. Show social proof via testimonials and logos of organizations you belong to.
E. Have a call to action: “schedule now” and offer online scheduling.
F. New to dentistry is to have a chat box or a live bot to answer CAQs.
G. List the services you want to promote, link to the informational pages that offer answers to CAQs, and show you as an expert in providing these services.
Step #4: Some patients will not want to use online scheduling and instead will call you. It is important to avoid missed calls, and in the case of missed calls, your voicemail offers them the opportunity to visit your website, schedule online 24/7, or even the option of texting your office.
Step #5: Mentoring your teams to know your Value Proposition promise and delivering it via every interaction with patients. To have high rates of conversions from prospective patients visiting your website to schedule at your office and becoming loyal patients, a well-trained team is crucial.
Once a new patient makes that first interaction with your office, they start listening and analyzing every interaction to see if the promised value of choosing you over your competitors is delivered.
We train our new team members as business coordinators instead of just scheduling front desk/customer service coordinators. By completing their training, we see them confidently handling CAQs, providing amazing customer service, and delivering our brand’s value proposition via every interaction. They receive a business certificate upon completion of their training.
