Did you know email marketing is still being ranked as one of the most effective platforms for marketing!? Email marketing allows you to have 100% control, meaning you don't have to worry about any algorithms changing. Your world, your rules... but always remember, everyone's inbox is like a house. Are you going to show up uninvited to someone's house and then immediately try and sell them something to their family or let them know about a sale?! Probably not. You are going to maybe send them something first, let's say a box of chocolates. Then you will ask them when they are free to visit for coffee, then the relationship continues to grow stronger and stronger. The same with Email Marketing, there is a strategy. Do NOT just send an INVISALIGN sale randomly or "WHITENING FOR LIFE" email and expect everyone to reply "yes"! This won't work and as you read around in this page you will notice why and what you need to do to fix that so when you DO have a sale, people will reply "YES!" Email Marketing helps drive sales, build patient loyalty, and builds brand awareness.