Ground Marketing

People to People marketing always wins.

What is ground marketing?

It’s a people-to-people approach using unconventional strategies and tactics designed to attract, engage, and invite your community to your practice. Ground marketing brings in new patients by putting your practice front and center in your community through events, promotions, business-to-business relationships, schools, day care centers, apartment complexes, senior centers, grocery stores, etc… The results are immediate!

Ground Marketing Course

You and/or your staff members will learn everything you need to know to crush it in your community with Ground Marketing. Effective strategies and tactics for your practice, proven systems to keep new patients coming, specific tools to engage businesses and promote your brand, pipeline building approaches, lead conversion techniques, and much more. See immediate results, all for a price that fits every budget.

The Pediatric Dental Marketing Course

For the first time ever, marketing strategist Minal Sampat and ground marketer Michael Arias are combining their 20+ years of pediatric dental marketing knowledge in an all-inclusive online course!

Free Ground Marketing Resources

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Podcast Episodes

August 1, 2022

MMM [Ground Marketing] How to Get The People That Sign-Up at Events, to Come Into Your Practice Within 24-48 Hours

January 31, 2022

MMM [Ground Marketing] How to Effectively Call Leads That You Obtained Through Ground Marketing

January 24, 2022

MMM [Ground Marketing] How to Get New Patients from Your Local Restaurants

January 17, 2022

MMM [Ground Marketing] How Dr. Gabe Ross Creates Highly Effective Partnerships with Specialists

January 10, 2022

MMM [Ground Marketing] You Noticed a Patient's Employer Provides Great Insurance, Here's How to Promote Your Office to the Rest of the Company

January 3, 2022

MMM [Ground Marketing] How to Get Your Foot in the Door With Lucrative Medical Offices

January 25, 2021

MMM [Ground Marketing] How Dr. Jessica Marshall Markets for Pop-Up Shops/ Events During COVID

January 18, 2021

MMM [Ground Marketing] How Katie Flippen Gets New Patients from Costco & Car Dealerships

January 11, 2021

MMM [Ground Marketing] How Dr. Kapil Kella Gets New Patients from Gyms

January 4, 2021

MMM [Ground Marketing] Getting Into Small Businesses During COVID

September 3, 2020

256: The Pediatric Dental Marketing Roundtable

April 10, 2020

209: Minal Sampat & Dr. Erin Michal | How To Stay Connected When The World Is On Pause

February 27, 2020

196: Getting New Patients from City Hall

January 30, 2020

189: Getting New Patients From Gyms

January 14, 2020

Just Listen... Dr. Kevin Kennedy

December 23, 2019

182: Ground Marketing to Small Businesses

November 30, 2019

178: Ground Marketing to Apartments

September 26, 2019

166: Ground Marketing to Children Centers

August 28, 2019

162: Where To Start Ground Marketing?

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