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Posted by The Dental Marketer on December 26, 2017

89: How to make your patients instantly talk BIG about your remarkable dental office. w/ Minal Sampat RDH

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You are now listening to episode 89 of The Dental Marketer Podcast! In this amazing episode I interview my wonderful guest, Minal Sampat, who is a marketing genius! In this episode get ready to hear about her past and just how she started in marketing and how she dominated in it (still dominating).

 

A couple key things Minal mentions that I took away is the importance of delegating. Don’t think you can do everything, because let’s face it, you can’t and if you do you will NOT grow. Second thing I took away that goes hand in hand with this is don’t grow too fast. And I know this may sound like a caveat but this is why you need to pay close attention to your business. Make sure you are growing at a pace that you can handle, and with that you want to be able to hire people along the way and delegate. Something Minal mentions is a quote from Mark Cuban, 80% of 100% is better than no percent. I remember this Shark Tank episode because a guy was saying how he can’t delegate his work because no one can do it as perfect as him. However, 80% of 100% is still great and it should be delegated.

 

Another thing we mention is how having a someone specifically in charge of marketing in your office can be the absolute best thing you can ever do! Listen to the episode to hear why!

 

 

MINAL SAMPAT’S LINKS:

Minal Sampat’s Facebook

Dental Marketing with Minal Sampat Facebook Group

Growth Management Marketing Website

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Are you part of The Ground Marketing Community: No?… why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!
Posted by The Dental Marketer on December 18, 2017

88: If you have a comprehensive modern practice, listen to this now! w/ Dr. Eric Jackson

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You are listening to episode 88 of The Dental Marketer Podcast! This episode is loaded with tons of information, but mainly I want the doctors who have a comprehensive modern dental practice to really listen to this! Have your whole team listen to this because … oh boy… will you learn so much! In this episode I have the privilege to interview the incredible Dr. Eric Jackson!

 

We discuss how he became to be a dentist and how he got to where he is now. But ninth midst of his journey he learned so much on how to run a proper practice in your community. He mentions something called being the “starting point” in your community. What does this mean? Tune in to find out.

 

We also discuss the importance of newsletters. He has mastered newsletters and not only is it providing results on recalls BUT it is providing a higher treatment acceptance rate and more! How is he doing this? Well.. he shares with us, step by step, how he creates his newsletters and even his posting schedule! 

 

Short Biography
Eric G. Jackson, DDS, MAGD, FICOI, FICD, FADI. Dr. Eric Jackson received his DDS degree in 2005 from the University of Illinois College of Dentistry. Since 2009 he has owned and operated his private practice, Oral Health Care Professionals LLC, located at 2033 Ogden Avenue, Downers Grove, IL 60515.  Founded in 1980, our office continuously strives to be the best dental office in the western suburbs of Chicago.  We provide General & Cosmetic Dentistry for families living in the Downers Grove area. Additionally, surgical placement and restoration of dental implants, sinus grafting, guided bone regeneration, laser surgery & laser dentistry, Invisalign orthodontic treatment, snoring and sleep apnea devices, and minor periodontal surgeries are offered in our office to provide the most complete comprehensive dental care possible to our patients. Dr. Jackson has earned Mastership in the Academy of General Dentistry as well as Fellowship in the International Congress of Oral Implantologists, the International College of Dentistry, and the Academy of Dentistry International. He has served as the official team dentist of the Chicago Bandits women’s professional fastpitch softball team since 2013 and presently serves on the Board of Directors of the Academy for Sports Dentistry.

 

DR. ERIC JACKSON’S LINKS:
Watch Dr. Jackson’s Welcome Video here
Read Dr. Jackson’s full biography here

Dr. Eric Jackson’s Linkedin

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Are you part of The Ground Marketing Community: No?… why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!
Posted by The Dental Marketer on December 11, 2017

87: Whose using Yelp, Google, and Facebook for reviews? w/ Dr. Joshua Austin

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You are listening (or about to listen) to episode 87! In this episode I have the wonderful privilege of interviewing the brilliant Dr. Joshua Austin! We not only talk about reviews ( in case you couldn’t tell by the title of the episode) but he gets really specific with us on which third party website (Yelp, Google, Facebook) we should be using according to our community, demographic of patients and so forth.

 

We also discuss which procedures really matter in your dental practice and how you can capitalize on them. Sometimes, we are SO focused on major procedures but… are those the ones that paying the bills? No worries, Joshua gets real with you and tells you what you need to focus on!

 

We also dive into investing into equipment when you are a start-up, Smile Direct Club, Invisalign, marketing, how to continue to be a student and learn, and dogs! So listen up!

 

 

DR. JOSHUA AUSTIN’S LINKS:

Joshua Austin’s Dental Office Website

Joshua Austin’s Facebook

Joshua Austin’s Instagram

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Are you part of The Ground Marketing Community: No?… why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!

 

Posted by The Dental Marketer on December 6, 2017

86: When you are going through ANY obstacle or when things seem so unfair… listen to this! w/ Dr. Gregg May

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We are at episode 86 and ohhhhhh boy is this episode one EVERY SINGLE ENTREPRENEUR should listen to! Especially, dentist who own their own practice OR if you are looking to own one in the near future. I pick the magnificent brain of Dr. Gregg May, and he is the definition of hustle, grit, and never giving up! Even when it feels like the universe is telling you to! I mean it , this guy has the experience you need to start a dental practice.

 

In this episode we learn how to overcome MANY… SO MANY… obstacles that you will face when starting a dental practice. Now granted, once you hear what Gregg went through, you probably won’t go through all of it or maybe any of it, but we learn Gregg’s tactics in how he overcame these obstacles (freakishly huge obstacles).

 

We also talk about one the absolute best ways to market your dental office. If you know me then you’ve probably guessed it! And Gregg mentions one of the worst things he has ever done to market his dental practice and why he recommends you do HEAVY research before you pull the trigger on this marketing tactic. 

 

 

GREGG MAY’S LINKS:

10X Facebook Group

Gregg May’s Facebook

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

 

Posted by The Dental Marketer on November 27, 2017

85: How can understanding the philosophy of your dental office bring you tremendous results? w/ Andre Shirdan

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In episode 85 I have the wonderful privilege to interview my guest, Andre Shirdan, who has been in the dental field and helping dental offices strive for years (if not, decades)! Andre started off working at a record store company where he quickly learned how to exceed in that field. But he didn’t lear on his own, the company would sendhim out to be trained by some of the top customer services oriented people in the world who work with companies like the Ritz Carlton, Disney, and Nordstrom. Then Andre started working for a high end retail boutique store where, they too, would send him to get trained to learn higher end customer service and sales techniques. Then finally, his brother in law (who is a dentist) brought him in to help him manage his dental practice …. and the rest is… well you just have to listen to find out the rest of his story!

 

In this episode we learn about how to be customer focused and what it means. We hear the customer is always right but Andre says… “you know what the customer is NOT always right BUT the customer is the customer”… what does that mean?

We also talk about the philosophy of your practice. A philosophy needs to be the size of a bumper sticker… it should be said in 6 words. Knowing the philosophy of your dental practice is crucial. It helps you to know what type of customers you want, how you need to implement your marketing, and how to hire the right employees. Andre gives us an example of how the philosophy should be and how the thought process should begin. We discuss these topics and many more so be sure to listen up and bookmark this episode to come back and listen to it over and over again!

 

 

ANDRE SHIRDAN’S LINKS:

The CREW Process Website

Phone Numer: (302) 751-2739

 

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)