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Posted by The Dental Marketer on October 10, 2016

Podcast Episode 012: What every dentist looking to hire and build their dental staff needs to hear.

In this episode we ignite the spark to motivate you this week!


The quote we go off of is by Pete Schultz which is “Hire Character, Train Skill”.


I’m sure many of you can relate that some of the biggest headaches and concerns we have are not from our patients, but from our dental staff! This sucks!


However, listen in, because I have a solution! I relate to you two scenarios that I personally experienced not too long ago. You tell me which office you would be more inclined to go to.


Sometimes, we think that skill is everything, but think about this:

If a consumer/ customer buys 90% based off of emotion, then shouldn’t you put someone who can trigger that emotional side in front of her?


Skill, although is a fantastic trait can be trained; character, an even more amazing trait can NOT be trained and is much more important when selling!





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Posted by The Dental Marketer on October 6, 2016

Podcast Episode 011: The Social Media Marketer that will tell you the EASY formula to start attracting new patients today; Avalene Roberts.

In episode 11 I have the privilege of having the wonderful Avalene Roberts:


Founder of; a website where the dentist and anyone in the dental field can create a profile and look for the perfect dental staff to hire. It is known as the Linkedin of dentistry!


Founder of the app Cavity Smash. Guys, I’m not kidding download this app, it’s free and you and your patients will love it!


Social Media Marketing Guru. Listen to the podcast to understand just how complex social media marketing can be, but how effective it can be if used properly!


We discuss how she started and what was the cause of ddsconnectons.


We also continue with our new segment and ask 2 very important questions:

  1. What is 1 technique of marketing that you have seen gain success in attracting new patients, that my listeners can do today?
  2. What is 1 marketing strategy, idea, or technique, you would never do again and why?

So turn up the volume and get ready for some knowledge bombs!



Cavity Smash (iphone app)

Cavity Smash (Android app)

Ddsconnections website

Ddsconnections Facebook

And to reach Avalene personally about your social media marketing and receive your free session (remember type in the subject line THE DENTAL MARKETER), email her at



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Posted by The Dental Marketer on October 4, 2016

Podcast Episode 010: Possibly the easiest and simplest dental marketing strategy!

In this episode I share with you one of the easiest and simplest marketing strategies I’ve used and still use!


I want everyone listening who owns their own dental office to do this and apply this marketing strategy this week/ month!


Setting up outside of your place of business will not only increase you foot traffic and brand awareness, but you will also receive new patients from it!


Don’t believe me? Don’t knock it until you try it!


It does not matter whether you have been at your dental practice for 20 plus years! Many people in your community still do NOT know you exist or where you are! You always have new people constantly moving in and out of your area and there are people who just do NOT notice your location no matter where it is at!


So trust me when I say, be outside of your dental practice for a couple of hours handing out freebies and signing people up! You WILL get some amazing feedback!




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Posted by The Dental Marketer on October 2, 2016

Podcast Episode 009: Not everyone will like you, learn to accept it!

In this episode we go on a little motivation rant! We all know dentist aren’t the most favored people in the world, but don’t let that get to you.


I want you, that’s right you reading this right now, to be the dentist or the person who changes the game! You need to understand that you are going to be the person who changes the people’s perspective on dentistry.


And if you can’t change people perspective then that’s ok, accept it, and move on to continue changing people’s lives!




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Posted by The Dental Marketer on September 29, 2016

Podcast Episode 008: “Help me attract new patients through Instagram”!

In this episode we crack down on Instagram! I mean, let’s be real here… the main reason your dental practice has an Instagram account is to attract new patients, right?


Social Media marketing is huge and is growing day by day.. buuuut for some reason most dentist don’t see it!


Could this be because you are doing it all wrong? Or maybe you are lost in this aspect of advertising your dental practice through social media?


Well, let me share with you a couple of things I see most dentist/ or dental staff doing wrong on their dental practice’s Instagram account. And let’s see how you can turn that around to market and advertise your practice properly.


Doing this will help you to ultimately attract new patients through Instagram!

So listen up!



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