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HELPING DENTISTS EVERYWHERE

Posted by The Dental Marketer on November 15, 2016

#24: How to reduce unscheduled treatment and missed opportunities with Mary Beth.

In episode 24 we take a look at how we can maximize our marketing efforts within. What I mean is that it’s really time for you to take action and listen and observe your front office. As you and I both know, our front office is an extremely important asset in order to attract new patients (and of course have a functioning dental office).

 

However, does your front office know this? Are they repelling or attracting new potential patients calling about procedures, times of availability, insurance questions, etc. Sometimes, we may not know it, but our front office just may be there for a paycheck and wouldn’t really care if the schedule is packed with new patients or not!

 

On the other hand, maybe our front office is just overwhelmed! If that’s the case then the same actions will show and the front office will immediately start to fail in customer service, which means more upset customers, which leads to bad word-to-mouth and horrible reviews and ratings, which also leads to less phone calls, more no-shows and cancellations, and more…do you see the chain reaction? So listen up to see how you can prevent this and also increase production.

 

I had such a wonderful time talking with the brilliant Mary Beth who is the founder and director of Dental Support Specialties.  

 

She is an expert in all facets of dental administration and has a huge passion for helping her clients with remarkable administrative support.

 

Dental Support Specialties is committed to the highest level of customer service.  

 

They offer dental offices administrative assistance, phone support, re-care calls, undone treatment calls, new patient calls, scheduling, insurance claims, insurance verifications, insurance recovery, and much more. Be sure to contact them and let them know The Dental Marketer sent you over.

 

 

DENTAL SUPPORT SPECIALTIES LINKS:

DENTAL SUPPORT SPECIALTIES FACEBOOK

JOIN THEIR FACEBOOK GROUP 

DENTAL SUPPORT SPECIALTIES TWITTER

DENTAL SUPPORT SPECIALTIES INSTAGRAM

DENTAL SUPPORT SPECIALTIES WEBSITE

MARY BETH’S EMAIL: marybeth@dentalsupportspecialties.com

DENTAL SUPPORT SPECIALTIES PHONE NUMBER: 330-639-1333.

 

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Posted by The Dental Marketer on November 13, 2016

#23: The powerful and proven way to increase brand-awareness with Dr. Ziv Simon.

ziv-simon

In this episode of The Dental Marketer podcast we discuss one very, extremely important tactic that needs to be done when shouting your brand (and yourself) out to your community. This especially applies to you if you are a general dentist looking to get into the surgery field, or looking to increase your dental knowledge and become a specialist, or if you’re already a specialist….so listen up!

 

So many times we hear that it is essential to educate the patient. This has been said in possibly every single piece of “dental marketing” material out there! BUT…. What about educating your local dentists? Educating the local dentists in your community is not only a highly-effective way to increase your brand-awareness but it is also a way to increase new patient referrals and create pipelines. If you find dentists in your area who feel they know it all and do NOT want to be educated or feel they don’t need it then….. would you even want to work with someone like that?! So make it an effort to educate your local dentists about what you do, how you do it, and more. Network and you’ll see not only will new patients start flowing in BUT you will increase brand-awareness and patients will start looking for you directly as well.

 

I have got to say I was extremely excited when I was able to book the Dr. Ziv Simon on The Dental Marketer podcast!

 

Dr. Simon maintains a private practice limited to periodontics, dental implants and reconstructive surgery in Beverly Hills, California. He has conducted advanced research on bone engineering and dental implants.

 

Dr. Simon is an active member of the American Academy of Periodontology, American Dental Association, and founder of the Beverly Hills Multidisciplinary Dental Study Group. He is also the vice president and program chair of the Beverly Hills Academy of Dentistry. Dr. Simon has published several articles in professional journals and teaches at the School of Dentistry, University of Southern California. He has been featured on ABC’s “Extreme Makeover”, “Tyra Banks Show” and the “Home and Family Show” on the Hallmark channel. Dr. Simon lectures nationally as well as internationally on smile design, implant dentistry and tissue reconstruction.

 

Dr. Simon has remarkable things coming for you and The Dental Marketer Tribe, so be one of the first to get the behind-the-scenes- inside scoop on what’s to come! Click Dr. Simon’s links below to find out.

 

 

DR. SIMON’S LINKS:

GET WEEKLY E-MAILS AND VIDEOS WITH SURGICAL TIPS AND TRICKS

JOIN THE UPCOMING ESTHETIC AND FUNCTIONAL CROWN LENGTHENING. (The waiting list is only getting longer so join immediately! First opportunity will be on November 22, 2016.)

SIMON’S LINKEDIN

SIMON’S FACEBOOK

SIMON’S SURGICAL MASTER FACEBOOK (Surgical training for dentists)

SIMON’S GOOGLE+

SIMON’S YOUTUBE

DR ZIV SIMON’S EMAIL: ziv@surgicalmaster.com

 

 

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Posted by The Dental Marketer on November 10, 2016

#22: Location, location, location; how important is it on and offline? with Dr. Bryn Cooper

Dr-Bryn-Cooper

In this episode I had the privilege of speaking with one of Houston Texas best TOP 20 Best Orthodontist; the wonderful Dr. Bryn Cooper.

 

Dr. Cooper is the founder of Cooper Orthodontics; she holds multiple degrees and is a member of the American Association of Orthodontists and the American Board of Orthodontics. Patients have praised Cooper Orthodontics for its helpful, friendly staff and high-tech clinic.

 

Listen as we chip away at the importance of location, not only where your dental practice is located physically but also where your “dental practice” (website) is located on-line and how it is formatted and seen across all major directories. You want to make sure you are consistent on all third party websites and directories because if not, this can do some serious damage to your SEO which will change your location online. This means people looking for you will have a hard time finding you and will call someone else, all because of some simple mistakes that can easily be fixed by yourself.

 

Dr. Cooper also tells us one of the major marketing/ advertising tactics many dentists, specialist, and practice owners still do today…..that honestly… may not be worth doing anymore!

 

 

 

COOPER ORTHODONTICS LINKS:

COOPER ORTHODONTICS FACEBOOK

COOPER ORTHODONTICS INSTAGRAM

COOPER ORTHODONTICS TWITTER

COOPER ORTHODONTICS WEBSITE

 

 

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Posted by The Dental Marketer on November 8, 2016

#21: A secret way to get extra help in attracting new patients with Dawn Metcalf

In episode 21 we uncover a secret way on how to attract new patients from a different point of view. When we are creating a marketing strategy it is very important everyone is on board in your team. This means you need to recognize who is in your team and communicate your goal in attracting new patients towards them.

 

Someone you may not know who is on your team are sales reps! The companies you hire or companies that work in building or contributing to your practice (like dental supply companies) have sales reps that, guess what….. have other dental offices they work with! They see tactics and techniques from other dental practices that maybe you can really benefit from! So communicate to the sales reps your efforts in attracting new patients!

 

You’ll hear in this episode how Midway Dental Supply does just that for the dental practices that partner up with them.

 

I had the pleasure of speaking with Dawn Metcalf who is the owner and head of the sales department of Midway Dental Supply.

 

Midway Dental Supply made history by being the first ever dental supply company to be on The Dental Marketer podcast!

 

Dawn Metcalf has been with Midway Dental Supply and in the dental industry for over 25 years!

 

Midway Dental Supply is a family-owned dental supply company that has serviced the state of Indiana, Southern Michigan and Northeastern Illinois for over 30 years and is growing and growing more every single day! Check out more their stuff below.

 

 

MIDWAY DENTAL SUPPLY LINKS:

Midway Dental Supply Twitter

Midway Dental Supply Facebook

Midway Dental Supply Linkedin

 

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Posted by The Dental Marketer on November 6, 2016

#20: How social media is helping most dentist successfully attract new patients with Nicole Stewart.

In this episode we discuss a trend; a “marketing tool” that most dentists are using to successfully attract new patients: Social Media. Social Media is becoming more and more of a platform that businesses use to not only create their brand but build and attract their customers from it!

 

We also discuss the ONE dental marketing tactic Nicole recommends to never do again and why? So listen up, because you just may be doing this tactic which could be insanely time consuming!

 

I also want to thank the wonderful Nicole Stewart for making history and being on the first ever 20th episode of The Dental Marketer podcast!

 

Nicole Stewart is the VP of marketing for GIE Dental Lab.

 

Nicole has been into cosmetic marketing for over 20 years so trust me when I say take her word on the recommendations and knowledge she puts down to better your dental practice and, of course, attract new patients.

 

Nicole is currently representing GIE Dental Lab and does their marketing. GIE Dental Lab has over 20 years of implant experience. They are located in Glendale, CA. GIE Dental Lab’s main focus is solving challenging implant cases with the best cosmetic results. Check out more of their stuff below!

 

 

GIE DENTAL LAB LINKS:

GIE Dental Lab Facebook

GIE Dental Lab LinkedIn

GIE Dental Lab Twitter

GIE Dental Lab Instagram

GIE Dental Lab Pinterest

GIE Dental Lab Google+

GIE Dental Lab YouTube

GIE Dental Lab Website

Nicole Stewart’s Email: NicoleStewart@giedentallab.com

 

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