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Posted by The Dental Marketer on September 21, 2016

Podcast Episode 005: How to market your dental practice effectively to your local schools.

In Episode 005 we talk about how to market your dental practice effectively to public schools and private schools.

 

We know the teachers, staff, and most of the school district’s employees have great dental insurance so why wouldn’t they be a main target to try and attract to your practice?

 

Here I give you a couple of scripts you can use to get into the local school health fairs and events that are happening in your local schools.

 

I also give you some common remarks and responses that you will get from the human resource (or whoever’s in charge) and how you can get around their response and still be effective in marketing your dental practice to them.
I also talk about marketing effectively to the parents and the students in the schools.

 

Pay close attention and playback this podcast as many times as you need to master this marketing technique/ campaign.

 

 

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Posted by The Dental Marketer on September 17, 2016

PODCAST EPISODE 004: If you’re marketing isn’t on point, you’re advertising won’t stand a chance.

In this episode I talk about, very briefly, a super common thing I see with many dentists and that is: advertising with no marketing behind it.

 

You have to know the difference between the two. However, most importantly, you have to get your marketing down right, in-office and out of your office.

 

Now, every dentist and dentistry is different so there is no one way to tell you exactly how to do your marketing. But you do need to invest time or money to get that down. If not you will literally go blind in your advertising hoping to get a return on your investment, which honestly, won’t happen. Then this will lead you to either copy what your competitors are doing (which doesn’t  make you different at all *refer to episode 002*), or will lead you worse situations struggling to maintain your practice.

 

Get your marketing on point, and advertise it.

 

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Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

 

Posted by The Dental Marketer on September 13, 2016

PODCAST EPISODE 003: Is it really worth joining my local Chamber of Commerce?

In this episode we discuss the pros and cons of joining your local Chamber of Commerce and answer the question “Is joining worth it?

I give you two pointers, or actually to HUGE key factors to look at before signing up or deciding to decline their membership.

  • First factor is: check the chamber of commerce business directory for other dentist
  • Second factor is: check the chamber of commerce calendar of events.

Listen to see why these two factors are important.

Thank you for your support and be sure to share!

 

Instagram: https://www.instagram.com/thedentalmarketer/

Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting

Posted by The Dental Marketer on September 12, 2016

PODCAST EPISODE 002: What you need to understand first, in order to attract new patients into your practice.

tdmtalks-different-dentist

In this episode we talk about what it really means to “attract” when attracting new potential patients to your dental practice.

We break it down process down and help you see it takes about 3 steps to attract a new patient.

  • Be different.

Being different is the key to create appeal in a new potential patient.

  • Research your community.

Yeah, we know it can be hard to be different when you may have 30 other dental offices doing the same type of dentistry in your community. This is why you need to do the following step to see how you can be different.

  • Ask!

Asking your existing patients simple questions that are demonstrated in the podcast is your research and first step into becoming different.

Once you become different, market it to be unique. Uniqueness will attract your new patients.

 

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Posted by The Dental Marketer on September 11, 2016

WELCOME TO EPISODE 001 OF #TDMTALKS

Thank you everyone for listening into the very first episode, episode 001, of The Dental Marketer Talks #TDMTALKS.

In this very brief episode, I just cover what you will expect from this podcast.

So please share and give me feedback!

Thank you and enjoy!

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Get to know me more on a personal level, follow my Twitter: https://twitter.com/tdmtweeting