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Posted by The Dental Marketer on July 17, 2017

M.M.M.- Fitness Centers (Gyms)

ground-marketing-gyms

Heyo everyone! Good morning (or afternoon… depending when your listening to this)! I hope your weekend was fantastic. We are at episode 3 of the Monday Morning Marketing series. This one is focused on the dentist who is trying to attract more cosmetic cases. Where do you think you will find a huge pool of new potential patients who are concerned about their physical appearance? You guessed (probably because you read the title…. sneaky) the gym!

 

This Monday Morning Marketing episode is all about how to attract new patients in your local fitness centers or gyms. Now…. you may be thinking…. “oh no, how am I going to even set up at a gym”?! No worries! I got you covered. In this episode I teach you exactly what to say to the person in charge of your local gym so that they can allow you to set up a booth INSIDE their fitness facility and start attracting new patients. So listen to this episode more than once and create your script and let’s walk into at least ONE gym this week and set up something with the gym!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Posted by The Dental Marketer on July 15, 2017

#72: How to get your patients to instantly accept treatment with Heidi Mount

heidi-mount

Welcome to episode 72 of The Dental Marketer Podcast! So happy you are tuning into this episode because IF you apply the strategies mentioned here…. your dental practice will go a long way and grow. I had the wonderful privilege of interviewing my featured guest: Heidi Mount, who we all know…. is one of the most innovative and results driven coach out there! I strongly suggest you not only listen to this episode but have your Office Manager and team listen to it and take notes!

 

 

Heidi and I touch so many remarkable topics, topics that are frustrating the dental practice today! We talk about how it is crucial to hire people with an “ownership mentality”. This means you need to find people who treat your business with the same care, IF NOT MORE, as you do. We also talk about the importance of Role Playing with your team. Do NOT think just because you have a “script” and heard it once you have it down, patients give so many different types of answers and you do not want to go back to your old habits. So if you hear a wonderful idea to start implementing into your practice… role play it. We also talk about a really hot topic, bettering your case presentation skills and case acceptance rate.

 

 

Heidi Mount has been working in the dental field since 1988.

 

Over 2 decades she was been licensed in 2 states as a dental assistant and had worked as an office manager. For the last few years she has been a virtual dental consultant. When Heidi worked in dental offices 98% of the patients accepted the treatment plans presented and paid for them.

 

She has been featured on Dentistry Uncensored with Dr. Howard Farran, The Thriving Dentist Show with Gary Takacs, Dentistrys Ideal practices with Jayme Amos, The Delivering Wow with Dr. Anissa Holmes, The Passionate Dentist With Dr. B, and more.

 

She is known for helping dentists and their teams all over the world make more profit on the next days’ schedule.

 

HEIDI MOUNT’S LINKS:

COACHING DENTIST WEBSITE

COACH HEIDI MOUNT WEBSITE

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Posted by The Dental Marketer on July 10, 2017

M.M.M. – TWO- Relationships

relationships

How was everyone’s weekend? I hope it was a great one! In this episode I dive into with NO time to waste and we talk about….. Relationships! Specifically how to influence people with relationships. Just look at it this way, if you want your team to act willingly and do their job at their best level, this means you have to have some sort of trust with each team member and have a deep relationship with them!

 

Same thing with a patient. you have to build a relationship with the patient. Even if it is a new patient, TAKE YOUR TIME on the initial exams. Don’t EVER rush a new patient exam, if you could spend more time peeling back that banana peel to get to the good stuff inside the new patient and find out why they are at your dental practice, what they desire in their smile, who their family is, where they work, any fears or anxieties they have from previous dentists and so forth.

 

Building a relationship does not only create loyalty but it creates a MUCH HIGHER case acceptance! You create fans for your business as well! These fans become your marketers and bring in new patients through referrals, write outstanding reviews, and purchase much more from you!

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Posted by The Dental Marketer on July 8, 2017

#71: The secrets every dentist should know with Doug Fettig.

Doug-Fettig

In this episode I interview the wonderful keynote speaker Doug Fettig. Now Doug was the keynote speaker in the event I went to in San Diego called The Business Side of Dentistry, amazing speaker, outstanding knowledge bombs were dropped by this guy! In this episode we dive into so many topics…. all topics concerning you, your dental practice, your student loan debt, ANY debt, obligations, and more so drink some coffee and stay alert for this episode!

 

Doug tells us why it is important first and foremost to identify our personal goals. This is important to do because we have to know where you want to be and if you are even on the right path, if not, it’s time to start pivoting. We also learn how a dental practice owner HAS to be dynamic. Now many dental practice owners are dynamic but lack leadership skills, I personally have seen its case many times, but don’t worry Doug and I discuss what we can do to overcome this obstacle. We also discuss very heavily debt and planning for retirement, when should someone start planning for their retirement…. after they pay off all their debt? Doug answers this and we discuss what happened December 18,2015? (yep! it’s an important date that you should know about, so stay tuned!)

 

Doug has over two decades of experience as a CPA and a finance professional, providing him the unique ability to understand dentists’ needs and help them grow efficient and profitable practices. His insight allows him to effectively communicate business concepts to dental practices while strategically addressing tax, investment, and retirement planning needs. Doug has spoken at numerous dental seminars, academies, study groups, and vendor forums around the country and he is known for his energetic, engaging, and entertaining speaking style. As a dental business advisor, he is adept at collaborating with dental practices and incorporating Aldrich’s expertise to help dentists grow their practices and increase their profitability.

 

In addition to his professional speaking roles, Doug has been an Adjunct Faculty Member at Portland State University’s College of Business. Doug volunteered with nonprofit organization Precious Beginnings, serving as president and speaking at numerous medical and charitable events to further the mission of supporting parents with critically ill newborns.

 

Doug received a degree in Accounting from The University of Colorado at Colorado Springs and his MBA from Regis

DOUG FETTIG’S LINKS:

Aldrich Advisors Website

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

Posted by The Dental Marketer on July 5, 2017

#70: How Two Office Managers Made $40,000 More In Just Three Months with Denise & Monica.

Heyo! We are at episode 70! Thirty more episodes until the big one zero zero (100!). I am excited for that and this episode. In this episode I was invited to an event to podcast with the key note speakers. The event was called the Business Side of Dentistry, and I highly recommend attending it next year for anyone looking to know more about… the business side of dentistry! In this interview you will hear background noises and moving of the microphone which I apologize but the information is fantastic.

 

First I interview Denise who is the office manager, and she expresses how to properly do case presentations and how the front office, or better yet, the whole dental practice, can communicate effectively to increase total production.

 

Next I talk with Monica who works in the same dental practice as Denise. Monica is more of an Assistant Manager, and she tells us her experiences with working with great dentists and their team to working with horrible dentists. She also lets us know the importance of using keywords when diagnosing and talking to a patient to have the patient more inclined to accept treatment. I personally never knew how important simple but effective keywords were when diagnosing and presenting a case to the patient. Monica gives us a couple examples we should definitely use!

 

 

DENISE & MONICA’S LINKS:

Vatan Dental Group Website

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)