New Podcast Series:

The Making of Smile & Co.

Posted by Smileandco on June 13, 2017

The Making of SMILE & CO. – Episode FOUR

Welcome to the fourth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses her brand identity and the headaches of being a busy entrepreneur with kids. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen closely, because you won’t want to miss this week’s episode!

 

Today’s Sponsor:

Dr. Anissa Holmes specializes in helping dentists market their practices through Facebook. After using Facebook to boost her second dental startup into a multi-million-dollar company, she decided to help other dentists achieve the same results. Take her live masterclass, FBIGNITE and learn how to use Facebook to exponentially grow your business! Learn more about what Dr. Holmes offers on her website, Delivering Wow.

Use the link to receive $100.00 OFF 

 

 

Time-Stamped Show Notes

1:21 Recap of last week and intro.

3:40 This week Ashley is working on IT, cabling, and branding her website.

4:07 Ashley mentions her cousin, Steve Joves, who is helping her with graphic design.

4:37 Ashley talks about having a booth at the Intel company picnic on June 24. It’s thousands of employees and it’s a big deal. She talks about which freebie she could give away.

6:00 How much goes into a logo?

9:00 The feeling behind her brand is casual luxury: All the amenities of Four Seasons with a casual vibe.

9:56 Cool music on Fridays

11:00 How are you going to be the purple cow? How are you going to differentiate yourself?

14:18 The Intel picnic is about getting out to say hello and collecting emails.

14:48 What it’s like working with Dr. Anissa Holms of FBIGNITE and how she helps dentists grow their businesses.

17:10 Ashley discusses her contractor needs, from IT to cabling, and more.

22:17 The top priority is to have freebies at the Intel picnic, but what kind?

23:34 Michael discusses the Red Bull empty can marketing tactic.

23:50 Alibaba is a possible place to get bulk items for affordable cost.

24:23 Ashley talks about Unlock the PPO and why she’s so happy about the service. She found them on a Dental Town thread.

25:45 Michael gets Lisa Weber of Unlock the PPO on the phone to discuss how they negotiate insurance fees for you. Lisa gives the background on the organization.

30:11 Lisa talks about how they help dentists by acting as a liaison between the practice and the insurance company.

36:24 Lisa discusses how they identify insurance carriers that are difficult to work with.

39:04 Back to Ashley. She says that working with insurance is like playing chess and that it’s strategic.

41:45 The week has been filled with stress for Ashley as she’s had important business meetings while running after a screaming toddler.

46:30 Total of unexpected charges so far: $14,000.

49:11 How to delegate to grow your business.

52:47 Working in your business versus on your business. Mentions E-Myth Revisited by Michael Gerber.

53:27 When is a good time to delegate?

54:15 Facebook Ignite is the Resource of the Week.

54:45 How she wished she’d used associateships to learn about front office duties.

55:33 Her biggest headache is being a working mom, and she’s grateful she has family nearby.

56:21 How to know your limits and have a support system.

59:08 Help-a-Dentist. What is something completely unique that goes according with her dental practice’s brand that she can give out at the Intel picnic?

1:00 Ashley discusses what is on her plate for next week.

1:02 Why Sirona brand dental chairs?

1:08 Closing

 

3 Main Ideas

 

  1. Know Your Limits. When you get frustrated, step back and be grateful for the opportunity of being able to have a dream business. It’s good to have a support network that can help you with family responsibilities sometimes, while you take care of business.

Having an understanding spouse matters when you’re an entrepreneur. You need someone who believes in you and what you’re doing, even if you fail.

 

  1. Delegate it. “You have to know what you’re good at and then delegate all the areas where you know you suck at,” Ashley says.

As business people, we think we should wear every hat and do it all, but that might not be such a good idea. You’re not going to be good at all that you attempt, and why not get someone who can do it better and faster?

The solution is to have people around you that you can trust, so they can make some of the decisions and do good work.

 

  1. Stay True to Your Brand. Ashley mentions several times that the theme behind Smile & Co. is something different from the status quo. She wants to have music, culture, food, wine, and fun in the business and chooses items for the practice accordingly.

Being true to your brand means sticking to it, even though other dentists are doing something else. Customers recognize when a company is different, and it makes their experience more memorable. But even more importantly, you will feel good about your practice if it shows your identity and not someone else’s. If you can be yourself in business and have a good time, you’ll never burn out.

 

 

Help-a-Dentist

Ashley has been invited to an Intel company picnic and it’s her first major event. There will be thousands of employees there. She wants to order freebies to hand out so they can remember her when it’s time to see a dentist.

What is something completely unique that goes according with her dental practice’s brand that she can give out at the Intel picnic?

 

 

Resources of The Week

  • Ashley recommends the FBIGNITE training course with Dr. Anissa Holmes. She says it’s amazing and she learns all about things like marketing funnels, engaging the audience, and more.

Use the link to receive $100.00 OFF 

 

 

  • Mentioned Books:

E-Myth Revisited by Michael Gerber

 

 

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

 

 

Have you subscribed? Don’t miss a single episode!

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Listen to podcasts and learn more about The Dental Marketer on the website.

 

 

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook to say hi or to ask questions about her experience.

Posted by Smileandco on June 3, 2017

The Making of SMILE & CO. – Episode 3

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Welcome to the third installation of The Making of SMILE & CO.! Being a business owner can be astronomically difficult, especially when expensive dental equipment is taken into account and the practice is built completely from scratch. Join Michael Arias as he speaks with Dr. Ashley Joves about the hands-on creation of her dream practice.

 

Today’s Sponsor

Dr. Anissa Holmes specializes in helping dentists market their practices through Facebook. After using Facebook to boost her second dental startup into a multi million-dollar company, she decided to help other dentists achieve the same results. Take her live masterclass, FBIGNITE and learn how to use Facebook to exponentially grow your business! Learn more about what Dr. Holmes offers on her website, deliveringwow.

Use the link to receive $100.00 OFF 

 

Time-Stamped Show Notes

  • [0:01] — Michael tells us about Dr. Anissa Holmes and her revolutionary Facebook masterclass for dentists.
  • [0:51] — A quick recap about Dr. Ashley Joves and her journey to create a revolutionary dental practice from scratch.
  • [2:01] — Although countless people believe that emotions should never play a role in business, factors such as emotional intelligence can help us succeed.
  • [3:13] — According to inc.com, there is no such thing as a purely logical decision; our emotional intuition will always play a role.
  • [4:09] — Ashley describes her opinion about the role of emotions in business.
  • [5:45]“I’ve been doing a lot of the not-sexy stuff,” Ashley says. In other words: paperwork, emails, 300+ messages…
  • [7:00] — Ashley uses Wells Fargo to cover particular fees, such as wiring fees.
  • [9:15] — After changing the name of her practice from SMILEBAR to SMILE & CO., Ashley paid a total of $1,200. “You couldn’t just hit backspace on your keyboard three times?” Ashley wonders. She suggests checking whether the name of your future company has already been trademarked before sending it in for official approval.
  • [14:45] — Plenty of backend costs and processes have taken a major tole on Ashley’s sleep and emotions.
  • [15:50]“A good dental chair can enhance the patient experience.” According to First Impressions, comfort is one of the most important factors of customer satisfaction, given your practice itself is well-designed.
  • [20:30] — Demographic work is important for making major decisions about your practice.
  • [23:45] — While on maternity leave, Ashley lacked solid income and lost backing from banks. Her husband earned a higher income and potential income, helping her obtain the bank resources she needed. Ashley chose Wells Fargo because they reached out to her with advice: to prepare a business plan before asking banks for money, which also causes different banks to compete for you.
  • [32:19] Michael talks more about Dr. Anissa Holmes’s Facebook Ignite!
  • [37:50] — Michael speaks with Ryan about how he managed to work with Ashley under such fantastic rates.
  • [43:20]“Student loan debt is one of the better debts to have,” Ryan says. The monthly payment is nothing compared to the return of your practice.
  • [51:20] — Ryan highlights the benefits of working with an industry-specific lender.
  • [53:00] — Find Ryan at this website! With a few clicks you can find somebody like Ryan in your area.
  • [53:30] — Ashley used the Breakaway Startup Series to guide her “dentagraphics” journey. They will provide a fantastic report about where you should place your practice based on information you plug in!
  • [1:03:06] — Although you may never find the perfect location for your practice, Ashley believes that simply showing your face at local events and community locations will send you a long way.
  • [1:06:00]“I plan to give my cell phone number to my patients,” Ashley says. She believes that medical experts should be easily accessible, despite the possible side effects.
  • [1:11:30] — Biggest Headache of the Week: Suddenly, Ashley was bombarded with 1-star reviews across her social media. She reported each individual profile to Facebook in order to resolve the problem.
  • [1:14:55]#ResourceOfTheWeek: Check out Nifty Thrifty Dentists on Facebook! They provide awesome tips and tricks that will save you money in every corner of your practice. “Everything costs an arm and a leg,” Ashley emphasizes. It can be helpful to work with other dentists to create new, innovative ideas.
  • [1:16:20] — This week, Ashley learned a little bit about herself. “Balancing being a good person has to be separated from the business side,” she says. Although she doesn’t want to hurt the feelings of others, Ashley has to preserve the creation of her business, not to mention her personal sanity. Think about yourself and worry less about burning bridges!
  • [1:16:20] — Ashley sums up the challenges of being a business owner, or, as she phrases it, the “not-sexy stuff.”
  • [1:21:40]#HelpADentist: Ashley wants to know which pieces of equipment should be high-end and what can be purchased from eBay. For example, she has her eye on a fantastic inter-oral camera, but the price tag might be too much. Are there resources that might help her? Where should she cross the line between high-end and saving money?
  • [1:23:20] — Learn what’s next for Ashley and tune in to episode 4 to learn how it goes!

 

3 Main Ideas

  1. Many people believe that emotions should be removed completely from professional business ventures. Clearly, the fear of cutting ties from people and sending out negative messages is difficult for Ashley. Are factors such as emotional intelligence important for business? Should she approach her new practice with rock-hard skin? Try to find a balance between taking care of yourself, maintaining your business, and nurturing your values.
  2. Demographics—or “dentagraphics,” as Ashley calls it—is a vital tool for planning your dental practice. Although resources such as the Breakaway Startup Series can help you better guess where your business can thrive based on personalized information, Ashley believes that practicality and the desires of your life should always be the priority. Regardless of where you place your practice, make your presence known throughout your community.
  3. Before asking banks for money, prepare a business plan. They will be more likely to wave aside certain issues if you put time into and get serious about your intentions. Furthermore, the given banks might even compete for your business. Also, find a lender who specializes in your industry. They will be of greater help and supply you with advice and resources that are better tailored to your needs!

 

Help-A-Dentist

Starting a business can be an expensive venture. When that business includes the specialized equipment of a dental practice, it becomes head-bangingly astronomical. Ashley wants to know which pieces of equipment should always be high-end, and which pieces can be purchased from sources such as eBay. What other resources could help her? Do patients notice, for example, when an inter-oral camera isn’t the most favorable model? Send her a message here and let her know!

 

Resource Of The Week

  • Check out Nifty Thrifty Dentists on Facebook! They provide awesome tips and tricks that will save you money in every corner of your practice. “Everything costs an arm and a leg,” Ashley emphasizes. It can be helpful to work with other dentists to create new, innovative ideas. Their website is another resource where dentists across the globe can collaborate and work together to form new methods and creative ways to save.

 

Find Out More

  • Follow Michael Arias on Instagram or Facebook and improve your dental practice every day!
  • Listen to more podcasts and learn more about The Dental Marketer on hiswebsite.
  • Remember that Ashley’s revolutionary dental practice is being built in real time. Follow along her incredible journey and send a message to her Facebook account if you have any questions!
Posted by Smileandco on May 22, 2017

The Making of SMILE & CO. – Episode 2

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Inevitably, life is filled to the brim with victorious highs and disappointing lows. Whether we lack the will to throw aside our covers in the morning or feel tempted to skip a daily gym session, each of us must summon the motivation and courage to press forward. Of course, this challenge is particularly difficult for those who want to build success from scratch. Join in as Michael speaks with Dr. Ashley Joves about her in-the-works dental practice, SMILE & CO. From worrisome health complications to inspiring community efforts, Ashley’s revolutionary journey is sure to inspire the entrepreneur and warrior in all of us.

 

Time-Stamped Show Notes

  • [2:50] — Michael emphasizes the challenges that come with starting something from scratch and recaps events from episode 1.
  • [03:51] — Ashley tells us about her meeting with Taryn Grows from the Folsom Chamber of Commerce in a local coffee shop. Taryn has helped her connect with the Folsom community and network with other small business-owners.
  • [6:40] — When asked how she views Chambers of Commerce, Ashley responds with, “As a startup, I think it’s a little too early to close doors on potential clients.”
  • [9:16] — The trenching and framing of SMILE & CO. has been completed! Now Ashley and her team are deciding where to place electrical outlets and other amenities. Her walls will be built from frosted glass for an open feel without sacrificing privacy.
  • [11:25] — In order to preserve a beautiful open buttress and high ceilings, Ashley will most likely use scrim to reinforce her building and hold insulation in place. Her contractor recommends the sturdy material for a wide range of projects.
  • [12:45] — Ashley receives an impromptu call from her contractor, Dave. Listen in on their conversation!
  • [14:03] — Michael reminds us about the members of Ashley’s team.
  • [17:03] — More about Ashley’s awesome team…
  • [24:45] — Ashley and her team were blown away by the look of the exposed ceiling. Unfortunately, hiding wires and piping when the walls are built with glass is both challenging and massively expensive.
  • [26:54] — Unbeknownst to her, Ashley’s team removed one of the glass walls and replaced it with a regular wall. Although they have yet to complete the incorrect well, Ashley is upset about the change.
  • [30:00] — Ashley hopes to install cabinets from IKEA instead of a custom company. That way, she can both save money and enjoy a modern design.
  • [30:42] — A truss system is an “arrangement of wooden or steel support beams configured in a triangle-shape.” The design is strong, simple, inexpensive, and easy to construct.
  • [32:00] — If Ashley had known how awesome and cool-looking truss systems are, in addition to the industrial theme she later decided to focus on, she wouldn’t have installed recessive/can lights.
  • [34:02] — “I have been struggling health-wise,” Ashley admits. Her journey has been exhausting and has taken a major tole on her mental and physical health. Her “health nut” brother has convinced her to take a few steps away from her project and focus more carefully on her health.
  • [36:32] — According to com, personal health is the fifth-most important factor in building a successful practice. “Your business can’t run without you,” Michael insists.
  • [37:19] — When pursuing a goal or starting a business, make sure to set aside time for friends and family. Maintaining healthy relationships outside of work will help you nurture a healthy perspective and keep you energized.
  • [37:35]“I cared too much everyone else’s opinions,” Ashley says. In the end, she decided instead to form decisions based on her happiness and the success of her practice.
  • [38:35]#AdviceAlert: “Prioritize,” Ashley says. “If you have a lot of stuff you have to do, you really have to organize and write them down, and check things off as you go along.”
  • [39:40] — Ashley used to follow a morning ritual before diving into work, but now she skips that routine and checks her phone and media feeds constantly.
  • [40:30]#Help-A-Dentist: If you have any application recommendations or general tips to increase positivity, let Ashley know!

 

3 Main Ideas

  1. Never be afraid to reach out to your community. One of the main focuses of SMILE & CO. is community outreach and supporting local business. Check out your local chamber of commerce and discover new opportunities in your area. Ashley is gaining a wider audience, connecting with local businesses, and receiving services that she would have never found if she never reached out.
  2. Sometimes our workloads can overwhelm us and cause us to deviate from health and personal discipline. Ashley, for example, has given up her morning routine in exchange for checking her emails and messages. No matter how busy you are, make some time for yourself. After all, your practice cannot succeed without you in the correct state of mind and physical wellbeing. Also, utilize apps and strategies that will help you stay productive and motivated—anything to keep you inspired and conscious of your health.
  3. Balancing family and work can be a challenge. For Ashley, this has been the toughest and most emotional facet of building her dental practice. As a women, spending time away from her two boys has been especially rough, considering the stigmas that surround working mothers. Make sure you have a strong support system around you and never forget to follow your aspirations, no matter how tough they may seem.

 

Help-A-Dentist

Ashley used to begin her days with a morning ritual before diving into work. Unfortunately, the scope of her project has caused her to deviate from that routine and check her phone before peeling back the sheets. Do you know about any apps that can help with planning or organization? Is there a morning routine you swear by, or a strategy that helps with productivity? Message her on Facebook and let her know!

 

Resource Of The Week

Ashley recommends the podcast S TOWN, created by the producers of Serial and This American Life. In order to slow herself down from the stresses of her practice, Ashley wanted to listen to a podcast. S TOWN did a fantastic job putting her at ease!

 

Find Out More

  • Follow Michael Arias on Instagram or Facebook and improve your dental practice every day!
  • Listen to more podcasts and learn more about The Dental Marketer on his website.
  • Remember that Ashley’s revolutionary dental practice is being built in real time. Follow along her incredible journey and send a message to her Facebook account if you have any questions!

Follow, Like, and Share The Making of SMILE & CO. on Facebook, Ashley Joves’s Personal Facebook, and Instagram.

Posted by Smileandco on May 12, 2017

The Making of Smile & Co. – Episode 1

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Dr. Ashley Joves is building her own dental practice, SMILE & CO., from scratch. For weeks she has been recording and publicly broadcasting her experience all over the internet. The journey has been difficult, rewarding, and revolutionary all at once. Although the path has been tough so far, she is determined to create the startup of her dreams. Join Dr. Ashley Joves and Michael Arias as they document the whole entire process of creating a dental practice, the areas to watch out for, and the emotional connotations of being a female entrepreneur.

 

Time-Stamped Show Notes

  • [0:40] — Michael reminds us about Ashley Joves and her departure from working as an associate to creating her dream practice from scratch.
  • [01:43] — Ashley describes what has happened since episode 58. Her permits were accepted while she was attending a dental convention in Vegas.
  • [3:25] — Ashley discusses Dave Olsen, her wonderful contractor, in addition to how she found a contractor and how she began the processes of building her own practice.
  • [4:10]The life of a contractor: With information found on chron.com, Michael explains how contractors bid for jobs. The process involves investigating the project, pricing out materials, comparing the project with past work, working out licensing and other factors, and presenting the resulting estimate to the potential client.
  • [06:50] — Check out markupandprofit.com to calculate how much you should pay for a contractor. Michael suggests that you shouldn’t go cheap or choose contractors based on price.
  • [8:33] — Ashley describes her building and some pricing factors involved in building her practice.
  • [10:32]“Every day,” Ashley responded when asked whether she questions the scope of what she’s doing.
  • [12:30] — “A lot of the time, you don’t what kind of patient base you’re getting.” There’s definitely a lot of risk involved in startups.
  • [13:10] — Learn about how Ashley found her dream building!
  • [15:00]#DoYourResearch: Cole Sweatt, Ashley’s real estate broker from tricommercial, has fantastic experience and skills. His client list and affiliations are also impressive. Always research before you hire!
  • [16:52] — Ashley and Michael discuss what happens between hiring a contractor and demolition day.
  • [18:00] — Te average debt for dental school students is $350,00+. An NYU graduate, Ashley is trying to accrue as much of her debt as possible with the help of State Farm.
  • [19:05] — Michael emphasizes the importance of due diligence, or, he puts it, “The stuff you don’t think about.”
  • [20:00] — Ashley cancelled her escrow because she wanted to invest more in her escrow account. Learn about her experience with soft deadlines and negotiating with a frustrated agent.
  • [24:00] — With her S Corporation, Ashley is officially the president of her company.
  • [25:00] — Ashley spent around $15,000 just for due diligence.
  • [26:04] — Ashley describes her experience finding and working with her designer, Tami Teel, who is a regular contributor to HGTV.
  • [28:00] — Don’t forget about IT work! Tim VanDermyden will be working with Ashley on her practice.
  • [29:29] — You can teach yourself how to do anything on YouTube! Ashley created her own WordPress site and figured out more just by using the internet.
  • [30:20] — Now that we’re all caught up, Ashley describes the “trenching” process that was happening at the time of the podcast interview.
  • [31:55] — “If you are thinking about doing a startup, this is a must,” Ashley promises as she discusses breakaway seminars and saving money during the process.
  • [33:55] — “You have to find a balance between what you want, what you need, and efficiency.”
  • [36:15] — Ashley discusses using IKEA products in dental practices. There are definitely pros and cons.
  • [38:04]Stressor Of The Week: Ashley’s beloved WINEBAR concept is built around the experience of being comfortable and casual. Unfortunately, there is a federal patent and trademark on SMILEBAR dental and Ashley lost the name.
  • [40:55] — Ashley strongly recommends using a Trademark Electronic Search System (TESS) to see if a given concept or name has any patents or trademarks.
  • [41:50] — “Use your resources,” Ashley pleads. If you have any attorney friends, ask them for help or advice.
  • [42:15]SMILE & CO. is Ashley’s new practice name. She still hopes to work with small businesses and entrepreneurs in the area. Furthermore, she still wants to use the concept of creating an atmosphere that strays from the dreadful dentistry feel.
  • [43:20] — Finding the balance between family time and business time is extremely difficult for startups. Ashley’s husband and boys are immensely supportive, but it is still a huge battle for her. “It’s a balancing act and there are sacrifices involved,” she says.
  • [47:08] — Ashley explains the importance of patience in starting a business.
  • [48:20] — Michael emphasizes that although setbacks are expected, having a solid support and resource base is crucial.
  • [49:15] — Social media is an extremely important tool in marketing
  • [49:40]“Stick to your vision,” Ashley says to those who want to start business.
  • [50:00] — Ashley describes what is soon to come for her practice.
  • [51:30]Help Ashley! : What do you think Ashley should do to build her website? Should she watch YouTube videos and teach herself how to code, or should she outsource? Should it be dental specific? Send us an email at michael@thedentalmarketer.site if you have any helpful advice.

 

3 Main Ideas

  1. Do your research! One of the most helpful aspects of Ashley’s journey has been the team she has surrounded herself by. She attended meetings, took to the internet, and assembled a group of people who will help her create the dental practice she has always dreamed of. Learn about events in your area, check out reviews, and figure out what you need to move forward both now and in the future.
  2. You can teach yourself how to do anything through resources such as YouTube. Heck; Ashley might even learn how to code her own website. If you ever feel intimidated by a challenge with several multifaceted steps, remember that you can always figure it out yourself.
  3. Balancing family and work can be a challenge. For Ashley, this has been the toughest and most emotional facet of building her dental practice. As a women, spending time away from her two boys has been especially rough, considering the stigmas that surround working mothers. Make sure you have a strong support system around you and never forget to follow your aspirations.

 

Help Ashley!

No matter how intelligent or motivated we are, we will always have questions and issues when starting a new business. Ashley, for example, is struggling to decide how to build her website and what it should consist of. How do you think Ashley should build her website? Should she watch YouTube videos and teach herself how to code, or should she outsource? Should it be dental specific? Send her a Facebook message if you have any helpful advice, or even better email us at michael@thedentalmarketer.site for answers!

 

Resource Of The Week

Ashley strongly recommends looking up, working with, and just talking to Dr. Anissa Holmes. She is a lifesaver and the most experienced (as we know of) when it comes to marketing on Facebook successfully! One of her major courses, FB MASTERY, will not only help you understand what to do on Facebook but, Dr. Anissa Holmes is very interactive and responsive when it comes to you and your dental practice.

p.s. Here is a link for $200.00 OFF the FB MASTERY Course… your welcome!

 

Find Out More

  • Follow Michael Arias on Instagram or Facebook and improve your dental practice every day!
  • Listen to more podcasts and learn more about The Dental Marketer on his website.
  • Remember that Ashley’s revolutionary dental practice is being built in real time! Follow along her incredible journey and send a message to her Facebook account if you have any questions!

Follow, Like, and Share The Making of SMILE & CO. on Facebook, Ashley Joves’s Personal Facebook, and Instagram.

Posted by Smileandco on May 4, 2017

NEW SERIES: The Making of SMILEBAR (Smile & Co) Trailer