New Podcast Series:

The Making of Smile & Co.

Posted by Smileandco on October 13, 2017

The Making of SMILE & CO. Episode FOURTEEN

smile-and-co

Welcome to the fourteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she talks about her grand opening celebration and how this is the happiest time of her life. This week’s episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

Time-Stamped Show Notes

00:30 Intro

1:27  Local Med’s online scheduling is going great, and the software is super sophisticated.

3:16 Michael went to the grand opening, even though Ashley didn’t expect him to show.

4:17 The Folsom Chamber of Commerce representative said it was the most people he’d seen at a grand opening.

9:43 Why the grand opening was everything Ashley thought it was going to be, and more.

11:20 Ashley has many people to thank because everyone has been so eager to help her.

15:20 Ashley says she loved Michael’s video recording of the celebration. Check it out here: SMILE & CO’s Grand Opening.

16:19 Noah Kagen’s podcast is one of Ashley and Michael’s favorites.

17:11 The Minimalist podcast and Ordinary Vegan are two of Michael’s favorites.

20:00 Michael discusses the vegan lifestyle.

22:00 Ashley and Michael announce they’ll talk about food and other stuff along with dentistry in the new podcast format.

23:35 Ashley says the first month of business has been so much fun.

24:17 The goal is to get 50 new patients this month.

24:58 The reviews are helping to drive traffic to the office.

26:47 Should Ashley engage with the prison inmate?

28:50 Local Med is Ashley’s favorite resource this week.

29:49 Ashley and Michael both think they have ADHD.

33:54 What does it mean to jump all in?

37:00 Ashley says bookkeeping has been the biggest headache.

37:50 Ashley poses a question to listeners: Would you be interested in a Facebook dental start-up business group?

41:15 Ashley asks all listeners to leave a review, and please let her know what you think about the new format where they’ll talk about dentistry and lifestyle.

42:15 Closing

 

 

3 Main Ideas

 

 

1. Don’t Doubt Yourself

Ashley talked a lot about following your gut, and not doubting yourself. She says to just do it, especially if it’s something you’ve been thinking about doing for a while.

She says that she’s the happiest she’s ever been in her life and that you should open a practice too if you want.

If you want to build a practice that you know you’re going to fall in love with, and know that you’re gonna be completely proud of, do it.”

 

 

2. Hold Your Head Up and Think Ahead

Ashley mentions that it was six months ago that she sat in her car and announced on a Facebook video to the world about her dream.

She says she was “terrified of opening something without knowing if patients are going to come, without seeing that you’re being supported, and without seeing what kind of response we had from the community.”

But now she’s happier than ever and wishes she would have known that it was all going to be just fine six months ago. “If I had known six months ago where I would be now, laughing and celebrating and seeing a full schedule and seeing a packed house for the open house, I would say ‘Why are you so scared? Why didn’t you do this sooner?’”

 

 

3. Jump All In

Ashley says that if you have a business idea that you’re in love with, you should jump all in. Even if you have doubts about finances, you should go out today and apply to see if you qualify for a loan.

She comments, “Follow your gut. If you know that you keep people well and you’re providing an experience they can’t necessarily get anywhere else, jump all in. Do it, and you’ll have no regrets.”

While some people have financial concerns or tight budgets in business, Ashley says that getting a loan will help you to open an excellent practice.

 

 

Resources

Local Med has been Ashley’s favorite resource this week. She says it’s been helpful to have the online booking service because she doesn’t have to be present, answering the phones.

 

 

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.

 

 

Help-A-Dentist

Ashley is reaching out to see if you’d be interested in being part of a Facebook group that answers your questions about starting a dental practice. Contact her through Facebook or Instagram or email her at drashley@smileandcompany.com with your thoughts.

Posted by Smileandco on October 9, 2017

The Making of SMILE & CO. Episode THIRTEEN

smile-and-co

Welcome to the thirteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she talks about how much fun she’s had this week with her marketing crew. This week’s episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

Time-Stamped Show Notes

00:30 Intro

1:57 Ashley had a lot of fun this week, and Studio 8e8 has been awesome.

7:00 Why she had to scramble to do the letters for her feature wall.

9:41 Why Ashley only saw 6-7 patients this week.

10:40 The grand opening is this Friday, and Dr. Anissa Holms is flying in to meet her for the first time.

11:36 What Ashley’s planning to do for her grand opening.

13:18 How much should a dentist spend on a grand opening celebration?

15:37 Ashley wants everything to be perfect for the big event.

16:02 Ashley’s front desk person is amazing and knows her stuff.

16:52 Ashley gives a shout-out to her team and says they’re the best team ever.

17:20 Studio 88 was Ashley’s favorite resource this week. What makes them so different?

20:56 She admits that she still feels camera-shy.

22:45 What she wishes she knew this week.

23:16 Help a dentist with insomnia. What should she do to stop her mind from racing when she’s trying to sleep?

23:54 Michael suggests natural remedies like calcium and magnesium, valerian root, and Sleepy Time tea.

27:30 Why the thought of the grand opening makes her sad.

28:34 Ashley reveals that she received a letter from a prison inmate.

32:40 How she deals with guys and potential stalkers who are now contacting her because of all the social media attention.

34:32 Closing.

 

 

3 Main Ideas

 

1. Be Unique with Your Website

Ashley loves Studio 88 marketing company because they’re making her a fantastic website that stands out from the crowd. They have a unique vibe and great energy, Ashley says.

She notes that most dentist websites look the same and that it’s boring.  When she found Studio 88, they were down to earth and fun to work with. Plus, they understand her vision and what her practice is all about.

Be sure to make your online presence look different from the rest. A traditional dentistry website will probably look great, but will it catch your audience’s eye, and is it memorable?

 

 

2. Have Fun and Learn to Refuel

Ashley sounds relaxed this week and says she’s in a better space now. She says she is realizing the things she can control and letting go of the things that she can’t. But mostly, she is having fun and taking it all in.

She says she got good advice from Studio 88 while conversing over dinner. They said that learning how to refuel was crucial in business. For her, refueling means shutting down for the evening to spend time with her family.

It’s a good idea to refuel each day so that you’ll be motivated to work the following morning. If you don’t refuel, it’s possible that you’ll be unproductive the following day, and you could even crash if you never replenish. Aim to refuel each evening with something or someone you love.

 

 

3. Love who you work with

Ashley advises to love who you work with because it makes your life much easier. Ashley spent weeks searching for the right candidates for her team. She wanted people with the right attitude and was careful to avoid people with overly dominant personalities.

Her time and effort paid off, and she loves the people she works with.

It’s good to have people that you enjoy being around because you might be spending the next twenty years with them. Have people that you can trust and that blend with your personality and brand.

 

 

Resources

Studio 8e8Ashley’s website design and marketing crew.

 

 

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.

 

Help-A-Dentist

 

Insomnia. What should she do to stop her mind from racing when she’s trying to sleep? Contact her through Facebook or Instagram or email her at drashley@smileandcompany.com if you have any suggestions.

Posted by Smileandco on September 29, 2017

The Making of SMILE & CO. Episode TWELVE

smile-and-co

Welcome to the twelfth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she talks about how much better she feels now that her insurance system is in place. This week’s episode is life-changing, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

 

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

 

Time-Stamped Show Notes

1:20 Last Saturday was the VIP party.

2:00 Delta Insurance finally gave the green light to be included in their network.

3:43 The new receptionist started on Tuesday and she’s amazing.

7:00 How did Ashley get email addresses for the VIP list?

10:40 Why Ashley hasn’t called anybody from her Intel company picnic list.

14:26 Studio 88 has made the website absolutely beautiful. Check it out at Smile and Co.

17:00 Why Ashley’s hubby is the most supportive person she’s ever met.

17:45 Why Studio 88 is so amazing.

19:25 Why she hates having to call businesses to make appointments and reservations.

20:01 Why she uses Local Med online scheduling platform.

25:28 What are the cons of online scheduling?

28:36 What’s going on with the construction on her building?

29:55 Scannable has been a life-saver for faxing.

30:16 What was her biggest concern this week?

31:05 What should she have dug more into?

31:50 Why consultants are not lying about how long it takes to be included in an insurance network.

33:00 Why Ashley is no good at writing procedural manuals.

34:52 Why she feels she needs to entertain the sales people that come to her business.

40:58 Why she forwards all reviews to her team members.

41:30 She suggests taking a moment to meditate and being grateful for the experience.

42:00 Ashley was a guest on Start Your Dental Practice podcast by Jonathan VanHorn.

42:09 What has been her biggest resource? Joshua Austin, who had an amazing presentation about reputation on social media.

43:14 How to get more Google reviews.

44:25 Why being a good public speaker makes you a better leader.

46:34 The grand opening is next Friday and Michael will be there podcasting for listeners of the show.

48:25 Closing.

 

 

3 Main Ideas

 

1. Have Integrators in Your Business

Ashley talks about her personality and how she’s always thinking about the next big thing with her business and marketing. But running daily operations and following protocols are a pain point for Ashley.

Most entrepreneurs are visionary people, and that makes it difficult to do day-to-day business and get things done. If you are a visionary person, aim to hire integrators who will be excellent at taking care of daily tasks.

 

 

2. Just Say No

Michael and Ashley discuss how hard it is to say no. This week, Ashley noticed that she had a hard time saying no to salespeople that wanted to take up her time. She later realized that by entertaining the salesperson and not telling him to come back later, she was taking time away from her family.

Permitting others to steal your time may mean disappointing the people you care about, or not being able to do what you want to do in life. It’s your day and no one else’s, so it’s up to you to take back your time by just saying no.

 

 

3. Ride the Waves

Ashley admits she was down and stressed out last week, but many people Facebooked her and told her to keep her head up.

She explains, “When I say ‘ride the waves’, there’s definitely going to be highs and lows, and you just have to keep your head up and look at the horizon. Because it does get better.”

She is better this week and has reminded herself that she’s providing an excellent service and that the practice has gotten great reviews on Google.

 

 

Find Out More

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashely@smileandcompany.com.

Posted by Smileandco on September 22, 2017

The Making of SMILE & CO. Episode ELEVEN

smile-and-co

Welcome to the eleventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she breaks into tears about the pressure of starting a business in the public eye. The anxiety has her questioning whether it has all been worth it. This week’s episode is intense, drama-filled, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

 

Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

 

Time-Stamped Show Notes

 

0.00 Intro.

1:11 Ashley opened her doors Sept 2nd, and it’s been a crazy past two weeks.

2:00 She explains the drama of getting the city permit one hour before the first patient was scheduled.

5:12 Training her new employees was fun, but hectic.

7:00 The pressure she put on herself and the social anxiety of being watched publicly gave her a nervous breakdown.

12:05 Ashley feels like she can’t even enjoy the practice at this point because of all the things she still needs to do.

12:30 She explains how she’s still dealing with things like insurance and how she’s had to cancel appointments from patients who don’t want to pay up front.

15:04 She gives insurance advice for anyone who’s starting up.

15:40 Ashley talks more about the pressure of going viral and being public.

16:33 She reveals what her biggest mistake has been.

17:50 Ashley talks about her new employee that quit after two days.

19:20 Ashley discusses the importance of finding someone with insurance experience for the front office.

21:00 How she’s wearing all the hats and being pulled in all directions.

21:57 Why acquiring a practice instead of starting one from scratch now makes sense to Ashley.

22:24 The building construction still needs completion.

22:45 Why doing a startup is like parenting.

23:44 Did the dental conference give Ashley a chance to relax?

24:15 Ashley explains why she has to work long hours.

24:50 She talks about how many people knew her at the conference from the podcast.

26:40 Ashley discusses how important setting up insurance is, compared to getting people to follow your journey.

28:40 Ashley’s favorite resource: Front Office Rocks training. It’s an online training that is perfect for people who have never trained anyone.

29:08 She reveals what she’s discovered about herself.

30:00 She discusses what she wishes she would’ve done differently.

31:34 How not ever looking at money in business is now hurting her.

33:03 What she wishes she would have spent less time on.

33:44 She talks about her second television appearance.

34:16 Why insurance has been the biggest headache this week.

34:47 Ashley gives her best advice to anyone opening their doors.

36:00 Why all of her employees got overtime on their first paychecks.

37:48 Closing.

 

 

 

3 Main Ideas

 

1. The Double-Edged Sword of Going Public

 

The past week has left Ashley in tears because she has realized that going public with her initial Facebook Live video has brought a mountain of social pressure to perform. She commented that she felt like the world was watching, and says, “I never thought that it was ever going to be like that. I really thought that my first video was just going to be for me mostly, and then maybe some close family members, who paid attention on Facebook.”

She continues, “And it just skyrocketed. It went viral overnight. It was definitely a blessing I met you, and we’ve created this amazing platform for anyone who wants to do a start-up. But it’s also a double-edged sword because now it’s a very public proclamation of this is what I’m going to do and this is what I’m going to achieve, and hopefully, I don’t fail publicly.”

It’s interesting to listen to her discuss the social pressures of being a budding celebrity. It’s something many of us think about, but few of us ever experience. Will she rise above the social anxiety of having all eyes on her, or will she buckle under the fear of failing in public?

 

 

2. Hiring the Right People for the Role

 

Ashley learned her first major lesson in human resources. She said that the person she thought she knew well failed in the front desk position because the woman wasn’t experienced. She knew nothing about insurance and quit after the first two days!

It’s a tough call. Do you hire people with experience or do you hire people you know and like?

Having a great personality and attitude is helpful for taking good care of customers, but that’s not all there is to it. Ashley has now realized the importance of hiring people with experience.

Luckily, a well-experienced person has expressed interest in filling the role. Will she show up and meet all of Ashley’s expectations, or will Ashley need to keep looking for a suitable front desk manager?

 

 

3. Not Looking at Money in Business Can Hurt You

 

Ashley talks about how she never wanted to open the practice for the sake of money, but now realizes she should have looked at the practical aspects of running a business better.

Clients are nearly banging down Ashley’s door to get a seat in the brand-new, stylish facility. The problem is, she hasn’t finished setting up the insurance system and a way to collect money. Without these things, she won’t be able to meet her overhead.

She’s even questioning how much time she’s spent in marketing, and whether she should have looked at finances and systems instead.

Ashley warns anyone seeking to set up a dental practice to make sure they have systems like insurance set up months in advance of opening the doors. This week’s episode is intense as she describes what it feels like to be responsible for several people’s income, but with no way to collect money at the register.

Will Ashley be able to accept insurance-carrying patients soon, or will she be forced to use her bank loans to pay her employees?

 

 

Help-A-Dentist

 

Ashley wants to know about membership services and is asking all listeners to help. What do you use for in-house membership plans? There are many options, but she needs help deciding. Do you do it yourself? Do you auto-debit every month? Do you use Compassionate Finance? Ashley needs help. Message her through Facebook or Instagram or email her at drashely@smileandcompany.com if you have any tips.

 

 

Find Out More

 

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashely@smileandcompany.com.

 

Posted by Smileandco on September 17, 2017

The Making of SMILE & CO. Episode TEN

smile-and-co

Welcome to the tenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ husband this week as he discusses his perspective on her new venture. Brian Joves gives valuable insight about business, entrepreneurship, and being a supportive spouse. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

 

Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

Time-Stamped Show Notes

0:00 Brian Joves, Ashley’s husband introduces himself and tells us his place in her dental practice.

2:17 Why does Brian believe in his wife and why did he decide to support her?

4:00 How Ashley decided to make the switch from paycheck earner to owning her own practice.

4:53 How they decided to take her dream of having a practice to the public with a Facebook Live video.

7:20 Michael discusses how we can all relate to the pain point of working for the wrong person.

8:10 Why taking a hands-off role and letting Ashley do her own thing has been difficult for Brian.

10:40 Understanding when to communicate is essential to getting your message heard.

11:20 How Ashley is amazing at putting together her vision, and why doing the day-to-day grind is difficult for her.

13:31 Brian announces that the office is officially open, and they’ve been seeing patients for the past week.

15:07 Final touch-ups were being done to the building during the first week they were open, so the last couple weeks were exciting and hectic.

16:27 Ashley had 53 patients scheduled and reached her goal of 1000 Facebook followers before the opening.

18:39 What Brian thinks about Ashley’s sleek and modern dental chairs and the overall décor of the office.

20:28 What Brian thought about the construction delay.

22:04 Why Brian loves to watch Ashley grow as a person.

23:48 What Brian recommends to anyone who wants to start a practice.

26:07 Brian tells us what the main lessons of starting a dental practice are.

27:10 Anissa Holmes and the amazing group she works with, have been the best resource for Ashley.

28:00 For Brian, Gary Vaynerchuk has been the best resource.

28:53 Ashley had to sacrifice a lot to put her dreams into fruition.

29:35 Brian discusses who was most concerned about finances.

31:27 How they decided to budget for hiring employees.

32:15 Why Amazon has been successful.

32:55 Brian talks about what’s next after this episode.

33:10 Closing.

 

 

3 Main Ideas

 

1. Letting the Spouse Run Their Own Business

 

Brian confesses that one of the hardest things for him to do is to back away and let Ashley do her own thing with her business. It’s not often that two entrepreneurs get together in a marriage, but when it happens, each partner may find it difficult to zip their mouth about their ideas.

Sometimes it’s better to let your partner make decisions for his or her business, and only state your view when it’s requested. Aim to limit voicing your opinions on the other’s business and try to limit discussing details that pop into your head, even though it’s tempting.

 

 

2. Why Both Details and Vision are Necessary for Entrepreneurs

 

There are two ways to describe a person’s work personality: They are either the visionary person that can come up with ideas, or they are the disciplined worker that gets tasks done.

Often, entrepreneurs are the visionary ones. However, they will likely stay dreamers, unless they put their ideas into action. So, the beginning stages of business usually require that the entrepreneur have both qualities.

If you have dreams and you execute them well, it’s only a matter of time before you can hire someone to carry out day-to-day tasks.

 

 

3. Have Passion in Business

 

Like Brian says, it’s important to have passion because when you’re tired of dealing with all the problems, you’ll need strength to keep going.

If you don’t have solid reasoning for why you’re doing your business and why you must pull through, you may throw in the towel when things get rough.

Brian suggests that it’s much easier to deal with all the small details and frustrations that are bound to happen if you have a firm understanding of why you’re doing everything you’re doing.

Know beforehand whether your business is what you want, and make sure you put your personality into your brand so that you can stay interested and focused for years to come.

 

 

Find Out More

 

Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact me here.

Follow me on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don’t miss a single episode!

Subscribe: iTunes | Android | Email | RSS | More

Listen to podcasts and learn more about The Dental Marketer on the website.

Remember that Ashley’s revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashely@smileandcompany.com.